Volkswagen Up Set to Enter Indian Market Soon

May 30
07:20

2024

girish babu

girish babu

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The Volkswagen Up, a compact city car from the renowned German automaker, is poised to make its debut in the Indian market. Known for its blend of refinement, quality, and practicality, the Up is expected to be priced between Rs 3.5-4.5 lakh. This vehicle has been a popular choice in the United Kingdom since its launch in October 2011, available in five models: Take up!, Move up!, High up!, up! black, and up! white. The Indian launch is anticipated by the end of 2013.

Specifications and Dimensions

The Volkswagen Up is a four-door compact car with the following dimensions:

  • Length: 3679 mm
  • Width: 1631 mm
  • Height: 1540 mm
  • Wheelbase: 2560 mm

The interior design of the Up is reminiscent of the Mini,Volkswagen Up Set to Enter Indian Market Soon Articles featuring robust materials, ample space, and a well-organized dashboard. The sound insulation is impressive, minimizing engine noise. The steering wheel is ergonomically designed, and the controls are easily accessible.

Interior Features

  • Dashboard: Simple and uncluttered, featuring a fuel gauge, speedometer, and rev counter.
  • Storage: Offers 251 liters of boot space, expandable to 951 liters with the rear seats folded down.
  • Comfort: The seats are comfortable, though there is some body roll in corners.

Engine and Performance

The Volkswagen Up is powered by an all-alloy three-cylinder engine, available in two power outputs: 59 bhp and 74 bhp, both at around 6000 rpm. The engine performs best between 2,000 and 5,000 rpm and is paired with a five-speed manual transmission. Despite the lack of balancer shafts, the engine's performance is adequate for city driving.

Engine Specifications

Specification Value
Power Output 59 bhp / 74 bhp
RPM 6000 rpm
Transmission 5-speed manual

Design and Build

The new variant of the Volkswagen Up has grown in size, now 13.6 inches longer and 6.4 inches wider. Despite these changes, it remains the smallest car in Volkswagen's lineup at 138 inches long. The updated model features a new hatch and tail lights and will be available in three-door and five-door versions. Additionally, wagon variants capable of seating five to seven people are expected.

Key Design Features

  • Length: Increased by 13.6 inches
  • Width: Increased by 6.4 inches
  • Variants: Three-door, five-door, and wagon versions

Market Position and Competitiveness

The Volkswagen Up stands out in the hatchback segment due to its quality, performance, and fuel efficiency. It offers more boot space than many of its competitors, making it a practical choice for urban dwellers.

Competitor Comparison

Feature Volkswagen Up Competitor A Competitor B
Boot Space 251 liters 200 liters 220 liters
Engine Power 59/74 bhp 55 bhp 60 bhp
Price Range Rs 3.5-4.5 lakh Rs 3-4 lakh Rs 3.2-4.2 lakh

Interesting Stats

  • The Volkswagen Up has been a top seller in the UK, with over 100,000 units sold since its launch in 2011. Source: Auto Express
  • The Up's fuel efficiency is one of the best in its class, averaging around 20 km/l in city driving conditions. Source: CarDekho

Conclusion

The Volkswagen Up is set to make a significant impact in the Indian market with its blend of quality, performance, and practicality. Its competitive pricing and impressive features make it a strong contender in the hatchback segment. With its anticipated launch by the end of 2013, the Up is poised to become a popular choice among Indian consumers.

For more information on the Volkswagen Up and its features, visit Volkswagen's official website.

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