Your Mazda Dealer Should Sell Race Cars

Mazda: A Legacy of Performance and Affordability

Mazda has carved out a niche for itself in the automotive world, offering vehicles that are not only visually appealing but also deliver impressive performance without breaking the bank. This unique combination has made Mazda a favorite among driving enthusiasts and everyday consumers alike.

The Mazda MX-5 Miata: A Global Icon

One of the most iconic models in Mazda's lineup is the MX-5 Miata. Since its debut, the Miata has become one of the best-selling convertibles globally. According to Mazda, over 1 million units have been sold since its launch in 1989, making it a staple in the world of affordable sports cars (source).

The Racing Pedigree

Mazda's reputation for building high-performance vehicles is deeply rooted in its history in motorsports. The brand's journey in racing began in 1968 when it entered an endurance race in Germany. A year later, Mazda clinched its first victory at the Singapore Grand Prix, setting the stage for a long and illustrious racing career.

The RX-5 and RX-7: Racing Legends

In 1976, a Mazda RX-5 was driven from a dealership in New Jersey to Daytona Beach, Florida, where it won the under-2.5 liter class in the 24 Hours of Daytona endurance race. This victory was a testament to the car's durability and performance. The RX-7 continued this legacy, winning more international races in its class than any other competitor, including a notable victory at the 24 Hours of Daytona (source).

The 787B: A Historic Win at Le Mans

Mazda's crowning achievement in motorsports came in 1991 when the 787B won the 24 Hours of Le Mans. This victory was historic for several reasons: it was the first and only win by a car with a non-piston engine, and Mazda remains the only manufacturer outside Europe and the United States to have won the event (source).

Why Your Mazda Dealer Should Sell Race Cars

Given Mazda's rich history in racing and its proven track record of engineering high-performance vehicles, it makes perfect sense for Mazda dealers to offer race cars. Here are a few reasons why:

Engineering Excellence

Mazda's experience in racing has directly influenced the engineering of its consumer vehicles. The lessons learned on the track have been applied to improve the performance, durability, and safety of their cars. This expertise could be leveraged to offer race cars that are both high-performing and reliable.

Market Demand

There is a growing market for race cars among driving enthusiasts who seek the thrill of high-speed performance. By offering race cars, Mazda dealers can tap into this niche market and attract a new segment of customers.

Brand Loyalty

Selling race cars can enhance brand loyalty among existing customers who are passionate about Mazda's racing heritage. It provides an opportunity for these customers to experience the brand's performance capabilities firsthand.

Conclusion

Mazda's storied history in motorsports has played a significant role in shaping the brand's identity and engineering prowess. By offering race cars, Mazda dealers can capitalize on this legacy, attract a new customer base, and reinforce brand loyalty. So, the next time you visit a Mazda dealer, don't hesitate to ask if they have a race car available for a test drive—you might just be in for an exhilarating experience.

Interesting Stats

• Over 1 million Mazda MX-5 Miatas have been sold since its launch in 1989 (source).
• The Mazda RX-7 has won more international races in its class than any other competitor (source).
• The Mazda 787B is the only car with a non-piston engine to win the 24 Hours of Le Mans (source).

By understanding and appreciating Mazda's rich racing heritage, consumers can better grasp why the brand continues to produce vehicles that are both affordable and high-performing.