At the dawn of the ... business ... were a newidea. People flocked to biz op sites in hopes of striking itrich online. However, as scam artists and thieves got hold ofthe idea, the ter
At the dawn of the Internet, business opportunities were a new
idea. People flocked to biz op sites in hopes of striking it
rich online. However, as scam artists and thieves got hold of
the idea, the term "Biz Op" became equal with the term "con
artist."
As Web surfers learn to tell the difference between hype and
reality, they are looking for solid business opportunities that
can give them what they need to succeed. Other biz ops are being overlooked.
So how do you structure your biz op so that it stands a chance of being noticed? How do you convince people you have something
truly valuable to share? There are 5 proven ways.
1. Make Your Program Free To Join - One trait of those seeking
business opportunities online is that they have little to no
startup money. They also want to "try" your program before
making a commitment. For these reasons, you need to offer a
"free-to-join" program.
Give people a chance to see for themselves that your program is
valid, and can indeed bring in the results you promise.
2. Don't Hide Anything - Most people have realized that they
have to ask, "What's in the fine print?" From those awful
"Business in a Box" deals (where they promise the sun, moon, and
stars and deliver none of it unless you pay thousands of
dollars), we learned to stand by the phrase "If it's too good to
be true, it probably is."
Don't hide anything from your prospects. Tell the truth.
Outline exactly what their free membership offers, what they'll
have to pay for, what legitimate results they can expect, and how much the whole setup will cost.
When people feel they've been taken advantage of, they tend to
become bitter and spiteful. Not only are they likely to tell
everyone they know about how they were scammed, but they might
even go so far as to notify the authorities.
3. Prove You Want Them To Succeed - Any business opportunity
will "say" they want their signups to succeed. But very few of
them actually prove it. Give your signups more than the other
guy gives.
You might consider offering counselors or mentors to help them
during the first few months. Perhaps you can open a discussion
board or forum where newbies can chat with the old pros. Go
above and beyond to show you will stand behind your signups.
4. Offer Support - In addition to proving you want your signups
to succeed, give them the support they need. Sending a periodic
newsletter with helpful information is a good idea. Forwarding
articles or information you found on the 'Net is another way to
be helpful.
Create a "new signup" package that goes out immediately. Fill it with everything you can think of to help your people succeed... testimonials, best practices, resources, dos and don'ts, advice from others, your own email address so they can contact you. You get the idea. After all, when they succeed, YOU succeed.
5. Encourage Comments - As new people go through your system,
they are likely to have ideas on what works and what doesn't.
Listen and always encourage comments and ideas! Not only will
encouraging comments help your new recruits feel like part of the team, it can also offer you exceptional insights into how to grow and improve your biz op.
People are tired of scams. They want "real" business
opportunities that actually work. If you structure your biz op
so that its primary focus is helping new signups to succeed, you
will grow your reputation, your scope of business, your
territory, and your profits.
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