Personalized packing, digital printing, transparent labels, recycled packaging style and the use of bold colors in the manufacturing of custom boxes affect the packaging industry greatly.
The economy that is generated by the packaging industry is enormous. The researches and studies have shown that the packaging industry will reach up to the market value of 1 trillion dollars by the end of 2020. It is the trends of the packaging industry at this very moment which are the sole reason for a much expanded market. The custom boxes play a vital role in the increase of sales and the addition of revenue for the industry of packaging.
There are many trends in this area which are affecting the packaging industry and this section is all about those trends.
The Digital Printing
It has been and it will always be the innovation and the use of modern and advanced technology which will help in the increase of revenue in any scenario for every industry. The advanced and modern technology has led the manufacturers to use machinery which uses the digital printing to increase the outlook of the packaging. It allows the packagers an increase in the options of customizing and personalizing the process of printing than the use of mechanical process.
In the past decade, many companies switched from the analog to the digital printing methods. The use of digital printing in the custom boxes wholesale has not only increased the areas of exploration of new ideas, but it has also led towards the fast and efficient ways of printing.
The Personalized Packing
It is in fact the digital printing which makes it easier to add customization and to personalize the packaging of products. The concept of “one size fits all” is nonexistent in the personalized packaging but in actuality, the core philosophy of the personalized packing depends on nonexistence of this concept.
It is the personalization and customization which allows a company to promote themselves to stand out. Promotion of name and brand by the use of custom boxes with logos and taglines is the best way to stand out from the rest. For example, the printing of the names of football teams on the cans of soft drinks or beers can play a vital role in the sale of the product.
The Clean Labels
The presentation of the labels of the products in ways which are clear and transparent portrays an image of a credible organization. This strong packaging trend is and will continue to play the part to increase the sales and customer retention for any brand.
The transparency and the clean labels refer to the openness and honesty, and it tells about the safety of the product, respectively. These labels affect the food industry on a very wide scale. If any food brand or company shows the ingredients and contents of the product vividly, the success is sure to follow them.
The Use of Colors
Many leading brands are known to use strong colors and effects that stand out in the packaging as they know the importance of it. It is the bold colors which have been a reason for the expansion of the packaging industry from quite some time now.
Humans always go for the colors that are valiant and have some unique effects as these colors grab the attention of the consumers. It is the attention of the customers which result in the increase of sales for the brand. Studies have also shown that a major proportion of consumers make their buying decision on the base of the colors of packaging.
The Recycled Packaging
The go green movement is one of the most important reasons to use the recycled packaging and the reason why people support the brands and the industries who use this packaging is because of the global warming. People and companies always tend to get benefits from the kind of situations that the world puts them in. The use of green packaging makes people to get attracted to these companies.
The eco-friendly products make it possible for the companies to take on the responsibility of making a sustainable environment. Moreover, smaller packaging also supports the environment in many ways. For instance, it helps in the manufacturing by releasing lesser energy into the environment with less by products.
Minimalist Trend of Packaging
The point of “less is more” is actually true in this case. This idea of packaging is one of the 7 emerging trends in the world of packaging. This idea of packing is mostly for the trendy customers who reject that the products should have an excess of protection around.
This idea works because it is simple and unique. The customers mostly support and appreciate the idea of simplicity. Moreover, this trend affects the labels greatly. It is in some people’s nature to resist from an overload of information. For instance, a bakery item with a window box with too much printing of written details is a turn off for the consumers.
Therefore, the minimalist trend of packaging for the custom boxes USA mostly affects the industry.
The Vintage Packaging
One of the many increasing trends is the use of vintage theme for the packaging. There are two prominent reasons for why Vintage packaging for the custom packaging affect the sales:
It is in the nature of the human beings to get attracted to the kind of things which have a story of their own. This packaging style reflects culture, style, tradition and values in their own aesthetic way, therefore, the effect of this style is greatly on the packaging industry.
