7 top lead generation KPIs to close more sales

A lead generation KPI, or key performance indicator, is a metric that you use to measure the effectiveness of your lead generation efforts. Some top lead generation KPIs include the number of leads generated, the conversion rate from leads to sales, and the average sale amount. You should choose the KPIs that are most relevant to your business and track them over time to see how they trend. If you see that your KPIs are declining, it may be an indication that your lead generation strategy needs some tweaking. In this article, we’ll cover the 7 top lead generation KPIs to close more sales.

 

7 top lead generation KPIs to close more sales

 

#1. Conversion Rate 

There are a few reasons why conversion rate is a key metric for measuring the success of lead generation campaigns. First, if potential customers are not converting into leads, then the campaign is not successful in generating new business. Second, by tracking conversion rates, you can determine which marketing tactics are most effective in attracting new customers. And finally, the conversion rate can help you to identify areas for improvement in your lead generation process.

#2. Bounce Rate

Bounce rate is a good KPI to track because it can indicate how effective your marketing and lead gen efforts are. If people are coming to your website but leaving right away, it means that you're not providing them with what they're looking for. On the other hand, if you have a low bounce rate, it means that you're successfully enticing visitors to stick around and explore your site further. This makes them more likely to become leads or customers in the future.

#3. Exit Rate

Because if someone visits your website but leaves without taking any action, they're not likely to become a customer.

 

Exit rate is one of the top lead generations KPIs because it can tell you how effective your website is at converting visitors into leads. If a high percentage of people are leaving your site without taking any action, you need to make changes to your website so that it's more engaging and encourages people to take the next step.

#4. Average Session duration 

There are a few reasons why average session duration can be a useful metric for lead generation. First, the longer a user spends on your site, the more likely they are to convert. This makes intuitive sense—the more time someone spends exploring your site and learning about your products or services, the more likely they are to convert.

 

Second, longer sessions indicate that users are finding what they need on your site and don't need to bounce off in search of another solution. This is also valuable information; it means you're providing a good user experience and users are finding what they need on your pages. Both of these factors contribute to higher conversion rates overall.

#5. Cost Per Acquisition (CPA)

There are a few reasons why you might want to take Cost Per Acquisition (CPA) as a lead gen KPI. First, it's a good way to measure the effectiveness of your marketing efforts. If you can keep your CPA below a certain threshold, you're likely making a profit on your leads. Second, it's an easy metric to track. 

 

You can use software or services like Google AdWords or Mixpanel to monitor your CPA and make adjustments as needed. And finally, it's predictive. Knowing your CPA allows you to estimate how many leads you'll need to generate in order to hit your desired revenue goal.

#6. Website traffic 

There are a few reasons why website traffic can be a good metric to track when it comes to lead generation. First, if your website is getting a lot of visitors, that means you're doing something right with your marketing and branding. And second, a high volume of website traffic usually means that there are plenty of people who may be interested in what you have to offer - making it more likely that some of them will convert into leads.

 

Of course, simply having a lot of website visitors doesn't mean you'll automatically generate a ton of leads. But it's still a good indicator of how well your marketing efforts are working overall and can help you focus your efforts on areas that are most effective. 

#7. Social Media Engagement

There are a few reasons why social media engagement can be a valuable metric for lead generation. First, when people Like or Follow your company on social media, they're indicating an interest in what you do. This gives you the opportunity to market to them directly by promoting your products or services.

 

Second, Social Media Engagement can be a strong indicator of buying intent. People who engage with your company on social media are more likely to become customers, so tracking engagement levels is a good way to measure the effectiveness of your marketing campaigns.

 

Finally, social media engagement can help you identify potential leads. By tracking which posts generate the most interactions (Likes, Comments, Shares), you can create content that appeals to your audience. One of the best tools to handle your sales is a sales crm tool.

 

We hope you found this article on 7 top lead generation KPIs to close more sales useful.