The question is not, how can we ensure that everything goes according to plan. The important question is, how can we make progress?
This year has really thrown a wrench into so many business plans. And the pandemic continues to wreak havoc for businesses that aren’t prepared for change.
Let’s face it, things didn’t always go to plan before COVID. But we do like to create myths about the good old days, don’t we?
As situations shift, plans need to shift too.
The question is not, how can we ensure that everything goes according to plan.
The important question is, how can we make progress?
Because the truth is, that’s really what counts. Not the flawlessness of a plan perfectly executed. Rather, what counts is making headway toward your impact and income vision.
Even small steps are progress.
That’s your aim: progress, not perfection.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
