Attention Face Painters – Everything You Ever Wanted To Know About How To Market Your Entertainment

But firstly I’d like to dispel the myth that marketing is costly and expensive.

Quite the opposite in fact for the small business owner. There are many ways that you can market your business successfully without having to spend vast amounts of money to do so. If you have a low budget then there are low-cost strategies for you to use and some are even free.

What you’ll need to be spending though is time, and sometimes plenty of it. The time and persistence spent on your marketing activities will show a great return and more profitable income streams.

Firstly set yourself an action plan and try out as many marketing activities as you can for your Face Painting or Children’s Entertainment business – but on a small-scale. Don’t put all your eggs into one basket and your energy into one marketing element because if it is no good and it flops then that will be a whole lot of wasted time.

You need to be doing many things all at once, and testing, measuring and recording the results on each and every one of them.

Here are just a few ideas to get you going:

• Advertising – make sure that they are influential direct response adverts which will produce clear and measurable results

• Direct Mail – send offers, promotions and incentives in the post to your existing customers and your researched target audience

• Internet – ensure that your website is ranked as high as possible by using the correct keyword density and by having all your hidden meta tags and titles installed

• Email – don’t let the opportunity of capturing a customers email address disappear otherwise you will be turning down the chance to keep in contact with them for weeks, months and even years to come

That’s a few for you to get going with, but there are of course many others.

If you try a couple of marketing strategies each month on a small scale basis over the next year then that will be approximately 24 areas that you would have tried, tested and measured. At the end of that time you should have at least 6 or so that you know are working, which you can continue with on an ongoing basis.

Be sure to write your marketing action plan from the off set so that you have a path to follow and remember to try everything out on a small scale basis. If a particular campaign was successful, keep doing it, and each time roll it out on a bigger scale.