Back to Basics

Copyright (c) 2007 Robin Rushlo

It's human nature. We're naturally lazy. We are always looking for an easier way to do things. And believe it or not, for the most part this has been good for us. The laid back days of "whatever or who ever" that is us to a Tee. Our ancestors figured out that planting crops and raising livestock was more efficient than hunting and gathering. It allowed them spend less time "working" and also gave them added security against the whims of nature. It allowed them to build better shelters and pool their resources to maximize their collective efforts. The end result of course, is civilization as we know it. That is us more efficient work lees time working leaving more time for leisure. While our basic nature of finding a better or simpler way has been a benefit to us it can also be our Achilles Heel. In the story of Achilles, his mother tried to make him immortal as an infant, by dipping him in the river Styx. As she immersed him, she held him by one heel and forgot to dip him a second time so the heel she held could get wet too. Therefore, the place where she held him remained untouched by the magic water of the Styx and that part stayed mortal or vulnerable. In the same way, our basic nature while good and beneficial, often allows others to take advantage of us. It allows others to use our desire for making things simpler or easier to sell us ideas and products that provide us with a hope for doing so. Think about it. Diet products, programs and exercise equipment sales have increased almost exponentially in the United States over the past 20 years. Yet as a nation, we are frankly, fatter than ever. If we are using these products and services more than ever shouldn't we be seeing some results? Is it that these products and services don't really work, or is it our nature that leads us from one product to another looking for an easier way? The magic Pill, the Silver Bullet the no work at it diet. While there are worthless products that take advantage of our basic nature I think the real issue is that nature itself. In terms of weight and fitness, we all know the basics of what it takes to lose weight. We need to burn more calories than we consume. We can do this by eating less (dieting) and letting our natural metabolism stay the same or by eating the same and increasing our metabolic output through some form of exercise. Of course science has shown us that a bit of both in combination, dieting and exercising, works best.

There are products that can give us the extra "push" we may need. There have certainly been plenty of scientific experiments on diet products that implicate their effectiveness as part of an overall strategy. Unfortunately we often forget the overall strategy part and simply focus on the hope part -- the part where "product X is proven to accelerate weight loss by 15%" We forget about the work part and focus on the easy part. We tend to do this in our business as well. I often have people ask me what they really need to do to build their business. They are then disappointed when I tell them something they feel they have heard before. "It's so basic," they tell me. Yes it is. But are you actually doing those basics?

Tools, and concepts are important. Implementing various marketing ideas like e-mail and collateral marketing can be very effective. Don't however, look to them as a solution in and of themselves. Without the underlying basics, without the knowledge, skill and a solid strategy to back them, they only have a marginal chance of working. "But the basics are boring and they take so much work." Yes, that's true. Success in anything is like that. If you want to better your health, trim your weight or stop smoking, it will take some work. There are tools to help you but the real magic comes from your determination to succeed, the desire at your core being. There's a lot of truth in the saying that, "Nothing worth having comes easy."

Succeeding in network marketing is like that too. There are tools and resources to make your business easier. But ultimately success comes down to those basics, the basics of understanding our prospects, effectively building rapport and understanding the marketing process. It's these basics that have built long-term successful businesses time and time again. It's these very basics that have allowed Dr. Robin Rushlo to reach the top lists sponsors list for 4 consecutive months.

If your business isn't where you think it should be or if you're not seeing the success you think you should, don't look for the next tool or gimmick that will finally make you rich. Go back to the basics. The basics must be the very foundation of any action you take or tools you implement. If you honestly want success, never underestimate the basics. Just remember that is why your sponsor s here to help you with the basics and duplicate your self. Also your sponsor and mentor has gone through all the hard knock and they can show you the basics and ease the path for you.