This article details an interesting way to turn your unused business cards into money...and new clients.
Don't you think having business cards sitting around is a waste of potential clients? I certainly did, and it forced me to find a 'clever' way to had them out to people. I had some very interesting findings....
Before I share what I've found (you'll like it), I justed wanted to let you know about the most powerful 'basic' tactic I have learn't to maximise business cards. Make sure you view your card as a mini billboard! To many business owners put their name at the top of the card...who cares about your name! The reader wants to know what's in it for them...why should they continue reading your business card? Give them a reason ... NOT "J.Smith" or "John's Plumbing"... Put something like "Plumbing - We arrive to quote on time, or we'll pay you $50". Now that shows confidence and certainly...which is exactly what the everyday consumer loves! This made a BIG difference in my business, because I found that people where happy to pass my card around because they felt 'confident' in recommending me...I put my money where my mouth is, and it works a treat! Anyways, back to my little discovery...
Imagine have someone else handing out your business cards while you're asleep...to the exact target audience! I didn't think this would be possible, but I found a way that I would like to share with you.
It's been reported that business cards are very ‘under-utilized' buy most business owners in general. If you have noticed quite a number of your business cards hanging around the office not being utilized...so why not use them!
We recently read about how you can ‘do something' with these business cards. An innovative company that we discovered has taken business card advertising to a whole new level. It's quite clever, and almost every business owner would be interested in this.
I've often thought about having a teenager that's really pretty, walk around in high traffic areas handing out my business cards and giving a quick ‘sales pitch' then moving on. Most University students would do this for a few extra dollars. I continued my research and discovered business card dispenser vending machines. Yep, that's right! Who the hell thought of this!
You can simply have your busness cards dispersed 24/7 through a vending machine. This is a smart idea, because you actually get your cards handed out 24/7 without you being there, and it goes into the pockets, wallets, fridges of people who will need you service. I use this service and it's great.
So this is another clever marketing idea that you should all know about. I've put the website that I found down below for you to see what I mean…maybe you'll see them around one day. Just check into the pricing in your local area...and make sure investigate this for your next marketing budget.
I hope this helps to expand your mind to new ways to do something with all those old business card hanging around, it certainly did for me. They call them business card displays, and also business card dispensers.
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