A business mailing list is very important for building your enterprise. You can do this very simply by making a mini site. All you need to do is to have a way of capturing visitors email addresses. One of the easiest ways to do this is by a newsletter. You can easily set this up from your website. This will gain new leads for your company.
Another way to collect business email addresses is to keep a customer list. This is one of your most valuable lists. This is because these customers have already bought one of your products and will very likely trust you enough to buy more from you. They are prime targets for back end selling.
Back end selling is where you will get at least 80% of your profits. Your primary product will usually bring in 20% of your profits and your back end products will make up the remaining amount. Back end selling is easy and can be done by means of an autoresponder sequence often referred to as a mailer. After the customer buys you will give him a thank you email then follow up a few days later with an email offering help and a related bounce back offer (back end product.) This can be your own product or one that you have resale rights to.
Another way that your mini site can help you build a business list is by offering an affiliate program with your product. As well as the sales page you can also include an affiliate program to recruit affiliates to sell your product. This affiliate list can also be worked. You will offer your sales people (affiliates) useful advice and training to help them do their job. You can also offer tools at discount prices to help them build their business.
When you build a mini site you can also add a landing page, or squeeze page. This is where you can get visitors to sign up for your newsletter. Having a subscription box on the main page of your mini site is not such a good idea, as the main page of your site will be your sales page and you do not want to distract your visitors.
A landing page is easy to set up on your mini site. You can use a template that ties in with the rest of your site, it is important to make it consistent with the rest of your site. It is like a small sales page for your newsletter and is very effective in gaining subscribers. Remember to use an attention grabbing headline, benefits, free gift, and a call for action.
As you can see a mini site can be very useful for building your business mailing list. These are just a few ways that you can do this using a mini site. These sites are easy to build and quick to launch. They are ideal for promoting single products and building your own business lists. You can find more help here www.minisitepayoff.com
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