2006
If you love the real estate industry, and have a passion for photography, creating a virtual tour photography business plan may set you on the road to a new, successful career.
Virtual tours are becoming a popular item for many companies to place on their websites. It can provide their customers with the chance of seeing the location or product before actually visiting. It’s a way of qualifying your customer before you spend hours, or even days with them.
And because of its popularity, it’s the perfect opportunity for a business venture.
Start by setting up your business exclusively to market virtual tour photography. Establish your business identity and create a name and branding that communicates with your target market. If you have dreams of expanding outside of this industry, you might be better off with a generic name. But if this is your niche, something along the lines of Virtual Tour Photography is a great way to get your message instantly across.
Next, decide what resources you need for your business. Do you need a commercial location to meet clients, or will you work out of your home? What type of camera equipment and software will you need? While a start-up business shouldn’t invest in extravagant equipment, you should purchase enough equipment to sufficiently do your job, and to have backup equipment available at all sessions.
Then join professional organizations that will put you in touch with your target market. Join real estate associations, chamber of commerce’s, and local leads groups to get in front of realtors and other business owners that can help bring in business.
Starting with the real estate industry may seem like the natural choice. But from there, you do have many other options for target markets. Consider these industries that would also benefit from having virtual tours:
Virtual tours have become an important part of business. Most businesses now have a website for advertising their business. And as more businesses become more sophisticated with their marketing, they understand the need for information, and the power the Internet holds in reaching out to people, and providing them what they are looking for.
Virtual photography is one of those tools that will grow over time. The technology is now at a level where almost all Internet users have the ability to view such a presentation. Which means there will be an increase in the amount of businesses looking at virtual tours as a way of communicating with their prospects and clients.
Starting with realtors is the obvious first step. But then use the above list to come up with a more creative approach to businesses. Teach them the benefits of this powerful tool, and create a successful business in the process.
Branch out as you feel the desire to grow, and the referrals begin coming in. In just a matter of a few months you can be well on your way to a successful, thriving business.
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