Laser sharp focus on your niche allows you to pull in your ideal clients and position yourself as the expert. Developing your niche helps make marketing MUCH easier because you take the guesswork out of it, allowing you to target the right clients with your message.
Time is money for any business, but especially for the small business. Anyone who is self-employed knows that they work harder than at the typical job. Finding ways to work smarter instead of harder will save valuable time and energy. Spotlight your niche to market smarter.
One of the battles of marketing is finding the best potential customers and the best places to display your message. By correctly defining your niche a lot of the guesswork is taken out of marketing. A niche allows for focus. Knowing your niche lets you market to potential clients who are interested in your service or product rather than marketing to everyone who may not be interested.
There’s an old saying about a jack-of-all-trades and a master of none. Clients are looking for a master. By narrowing focus you will be able to focus on your mastery and put the spotlight on what clients need. You will be able to go after clients with problems that you know how to solve. Marketing yourself as the solution to their problems will garner attention.
A niche gives the best bang for the marketing buck because you are going after the best clients. You know they need your expertise, resulting in more jobs.
Self-Sabotage: How Mindset Affects Your Business
Your mindset can affect your business. Are your beliefs sabotaging your success?
Stop Blaming the Economy and Start Taking Action!
If your business is not thriving like it used to, it's time to stop blaming the economy. Remember, nobody knows exactly how long this economic downturn will last, and some elements of the recession may be here to stay indefinitely. So it's time to adjust to the new climate. Here are some things you can do.
Use Google to Grow Your Business
Google provides several amazing tools you can use to help grow your business. When exploring these tools, many of my clients are surprised at the wealth of free information available. While big companies have market research teams who gather and disseminate data, you can do it all on your own with a little effort. With these tools you can conduct great market research that makes getting clients and creating a successful business a lot easier.
