Digital print vs litho print

With the latest technology digital printing can also introduce personalised marketing solutions, using variable data printing (mail merge with pictures); there is no limit to the possibilities for your new or existing literature. Digital printing can personalise your whole marketing campaign. You no longer need to print 1000’s of leaflets. If you know who you want to target it is a great way to get your message across. It can help save the planet as well by using less resources including paper.

Digital Print advantages:

• Short Runs (great for business card printing)
• Cost Effective with Flexible Fast Turnarounds
• Personalise Each Sheet of Print
• High Quality Printing

Litho Printing

Litho printing has been the industry standard printing process for many years due to it’s quality, efficiency and the low cost for high volume. The main advantage of litho print is for very high quality long print runs – a great mass marketing tool. If you want to spread your net a long way this is for you and it can work out very competitive.

It is a more complicated process than digital printing, hence the set up costs tend to be a lot more. In the past few years Printing Plates have been made with a Plate setter and loaded straight onto a printing Press. Then the ink from the plate is transferred to a rubber blanket, and from that blanket onto paper. This is done using the fundamental concept that water and oil do not mix.

Litho Printing advantages:

• Cost Effective for Long Runs
• Very High Quality Printing
• Extremely Accurate Colour Reproduction