Do you have a Social Media Policy in Place?

One important policy to create for your business is who should manage your Social Media networks and how often they should do so.

Social Media is all about real-time communications and if your messages aren’t managed (and monitored), it can create a poor online reputation for your business as well as legal issues. If you have been looking for resources on how you can create a social media policy for your company, you’re in luck! Here are 5 steps to consider:

1. Define what social media means for your business.
2. Document your goals, strategy and tactics as part of the policy.
3. Describe what is and what is not allowed in your social media efforts.
4. Share your social media policy with your legal counsel before sharing it with staff.
5. Assign social media roles among your staff.

Once you have created these policies and made them available to your staff, it is important to set up a time to go over these with them right away to get their feedback on how things are going.  This way you are able to address any issues or concerns and make any changes necessary to keep a positive working environment.