Networking doesn’t have to be icky. Here’s what to focus on when you attend an event or gathering.
Few things strike terror in the heart of an introverted entrepreneur more than networking. Even extroverts can be put off by the prospect.
That’s because networking has such a bad name. It feels fake. It feels icky, as one of my clients put it. It feels like a bad idea from the moment you walk into the room. And it often doesn’t accomplish what we hope for.
The reason is that networking often involves little real connection. Networking, or any gathering with other people, can be great for your business, if you connect with other human beings in an authentic way.
How do you create that connection? Here are 3 tips to get you past the ‘ick’ of networking and into relationship with your fellow beings.
Bonus tip: Stay off your phone unless you’re looking up something that will be helpful to one of your new connections. Even then, don’t spend more than a minute or two on it. We’re so accustomed to pulling out our phones and using them as an escape. Instead, connect in the moment with the people actually in the room with you.
When you network or attend any event for that matter, do it with the intention of connection and you’ll have a much better experience and outcome. You may even seek out more opportunities to do so!
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.