Expecting 1st String Plays From Your 3rd String Paid Front Office?

You've hear it....we've all heard it...."You get what you pay for!"
Sure, we all believe that...or do we?

What are you paying for? If you think its all the same and it
really doesn't matter, then why aren't you buying your clothes
from Wal-Mart, Target or K-mart?

What you pay and what you get....DOES matter and
is directly related!

Don't get me wrong, these businesses do a excellent
job of targeting and marketing to their clientele and they
pay their associates accordingly.

You pay your Hygienist an excellent salary because of
the amount of production you expect her to produce. Your
Assistant produces to an extent, but she is an "assistant"
you are the producer. (Now hold off before you start
sending in all those letters.)

Have you thought about everything that's going on up
front? This is your first and last impression area, your
hub of activity:

Telephone calls are received and made
Patients are welcomed and dismissed
Appointments are scheduled and rescheduled
Treatment is enrolled and financial options arranged
Money is discussed and collected
Insurance is filed and payments received
Relationships are started, nurtured, take root and grow

This area is not only a top producer area, it is your in-house
"Specialist" area.... the actual LIFELINE of your practice!

When we think "specialist" we think "tops in their field" and
they get paid for what they know and for what they can do.

What would happen to production if any ONE of theses
areas were to break down? Whether or not you have more
than one front desk person, the break down in any one of
these areas could be detrimental to the practice.

Ask yourself this question and answer truthfully. How many
of your valued - key employees have left for "more money".
Probably 85%....you know this because how many have you
hired for LESS than what they were making? Not very many.

As the shift in dentistry turns from running a practice to running
a business (which they didn't teach in school) so has the focus
shifted and the emphasis grows every day in your business
office, patient relations - patient services.

In the treatment room you perform your procedures, preventive,
basic or major "sandwiched" in around the business office
procedures seeing the patient before AND after your procedure.

Once the patient leaves your treatment room, they are in the
hands of your business office "specialist". Are they hearing
from your WalMart paid associate or from the CEO in charge
of production?

So, if you find production is down, broken appointments are
up, collections are off and stress is.... on then you might just
be receiving .......
3rd String Plays From Your 3rd String Paid Front Office!

~~~~~~~~~~~~~~~~~
Livvie Matthews, Business Office and Patient
Relationship Specialist helps you FOCUS on narrowing
the gap between your practice -- your business. Visit
http://www.LivvieMatthews.com Business Office News
mailto:subscribe@livviematthews.com