Face Painting Success - Are You Going The Extra Mile With Regards To Your Customer Care?

Customer care is all about going the extra mile and doing just a little bit more for each and every one of your Face Painting customers. It’s not just about providing a first-class service, it’s all about doing the additional unexpected things, for no charge at all, and that will put you way ahead of your competition, way ahead!

So how can you stand out from the other Face Painters and Children’s Entertainers in your area and be viewed as the best and most contentious there is?

• On arrival to a booked event, give your customer a free gift, for no reason at all. Just because you care. This could be a reward of some kind – maybe for the 21st Face Painting customer this month, a cinema ticket for the birthday child with a bag of sweets, a box of Crispy Crème Donuts with sachets of Hot Chocolate for the adults, a discount coupon from an allied children’s industry (like a school uniform voucher). The list is endless as there are so many more ways that you can make a good, and lasting impression with your additional customer care.

• Listen out to their needs, wants and desires and act on them. Is there something that your Face Painting or Entertainment company can offer them, can you help in anyway. I make a habit of listening in to others conversations, especially mums waiting in a Face Painting queue, as they tend to chat about previous entertainment experiences. Listen out for any negative statements such as “She never did this…” or “They were supposed to that…” or “He told me he would…” These words are signs of dissatisfaction – can you act on them and fill a gap in the market?. Positive words are also good to be on the look out for, because if someone is being praised and recommended for their Face Painting or Children’s Entertainment service, you too need to be doing whatever they are doing as well.

• Become genuinely interested in them, and by this I don’t mean just nodding or shaking your head in conversation. Listen deeply and intently when you are chatting with your customer and give good, interesting answers and comments. Make a mental note of anything they say that will help to build your relationship and provide a better Face Painting or Entertainment experience. For instance if they tell you a snippet of information about little Johnny, maybe his reaction to a birthday present, maybe a nasty fall in the school playground, or maybe about his school trip to the zoo, make sure you remember it and write it down as soon as possible. You can then use this information when you next see them at a local event or birthday party, or when you next email them, or when they next book you. Your outstanding memory will go a long way and little Johnny’s mum will be so impressed that you remembered such a thing. I have used this tactic many times in my Face Painting and Party Venue businesses. It works a treat!

So, get your thinking caps on. Sit down right now and make a list of all the additional care that you are going to add to your Face Painting or Entertainment customers lives, starting with the free gifts and rewards you can offer, then how you will capture their positives and negatives with regards to their wants, needs and desires and finally how to record useful personal information that you can use at a later date.