Information technology can be a tricky business to handle, depending on what you are selling. But there are pretty much simple, yet effective ways to get others to buy. Just use their brains.
The brain can be a powerful tool to make customers buy. And no, I am not talking about your brain. I am referring to your customers. Have you realized that by tweaking your presentation to meet the expectations in the minds of your customers, you can actually make a sale happen? It may sound like an attractive proposition, especially if you are in the business of IT lead generation services. In the world of information technology, where the IT leads generated from other firms play an important business role, every little thing counts. There are a few tricks that you might be interested to know about.
1.Get a better font – if you are going to send your prospects an e-mail or brochure about your company, you better be sure that your font style is saying what you want. Studies show that ornate, cursive font styles often turn off prospects because of their perception that you are not efficient, or that you are slow. That is not something you would not want your prospects to think about you, right? In order for you to grab that sales lead, better clean up your letterings.
2.No Dollar signs, please – another turn off that has been seen in recent times is the emphasis of some people, especially those in business to be price conscious. They tend to become less willing to spend when they see a currency sign, or even a decimal point. Try omitting these (just make sure that you can clarify your charges easily with them) and you can get more prospects willing to spend on your business.
3.Engage the senses – sometimes, you just have to get to their senses. This is especially true if you are directing them to your business website. Facts and numbers are good, but if you can engage their senses, like their hearing, theirs sight, even their touch or speech, and you have more likely than not succeeded in getting your business leads.
4.Being responsive – prospects like it if the people they ask knows the answer, as well as answering promptly. By providing channels for your prospects to call you back (in case you missed them in your telemarketing call), you can get to their good side. You should give it a try.
5.Get a good story out – sure, business prospects like to see the number and the facts, but our brains are wired to put a story through them. If you can put your dots and dashes together into a coherent piece of an idea, in effect telling a story, then you will find it easier to get business to listen to what you are offering to them. Craft a content that they can relate to.
There are plenty of other simple tactics that you can use to make prospects do business with you. Just remember that you have to stay honest with you. Like all relationships, you have to build trust to get any good results. Your business prospects will be thankful for that.
Effective Lead Generation? Curb Your Social Media Presence
Now, before you start saying that this is a very bad business tactic, allow me to share with you a personal experience. Having worked in marketing for years, the need to get involved in social media marketing to generate more B2B leads for IT company became a necessity. But here is the problem, despite how active I was in so many social networks; I still find it hard to reach my IT lead generation goals.
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