Google recently announced its plan to implement a unified privacy policy across all its services. This means that users logged into their Google account will experience integrated and personalized search results from all of Google's services. This move has been interpreted by some as a strategic move to increase business by providing users with personalized and integrated search results.
Industry experts suggest that Google's move to unify its service policies is a strategic attempt to increase business by providing users with personalized and integrated search results. However, this move has not been without criticism. Microsoft, a major competitor in the search engine and email services market, has publicly criticized Google's decision. They argue that Google is attempting to sell user information to advertisers by consolidating all policies into one. Microsoft's criticism was made public through ads published in major US newspapers such as The New York Times and The Wall Street Journal. The ads stated, "Every data point Google collects and connects to you increases how valuable you are to an advertiser".
Google has refuted these claims, stating that their privacy policy has not actually changed and that the consolidation does not alter the way Google collects information. They acknowledged that Google Ads are personalized and display ads that match user activities. It has been observed that they display ads related to the same category and input by the user on Gmail and Orkut, Google's social networking hub. On Gmail, words in private emails of users are scanned by an automated scanner and display ads related to the same topic.
Google has been in the news frequently over the past few months. They received a notice from the Indian Government and High Court regarding offensive content on their site. In response, Google stated that they have removed pages with offensive content from their search and other services. More recently, Google has been in the news for disabling accounts of children under the age of 13. They have now begun validating new registrations with age proof. According to Google's new policy, users must be over 13 to use any Google services.
Marketing experts suggest that these steps are taken to attract more targeted clients to their services and increase Google's revenue through their ad business.
Google's move to integrate all service policies into one blanket policy has sparked debate and criticism. While Google maintains that this move is to enhance user experience, critics argue that it is a strategic move to increase ad revenue. As Google continues to navigate these controversies, it remains to be seen how these changes will impact users and advertisers alike.
Slow Growth In Mobile Service Subscription At Rural Areas
The Indian Government is going to keep track of every mobile phone users from now onward. As per new policy declared by TRAI, From May 2012 operators would have to provide information about user location to Department Of Telecom. This data will be in the form of geographical latitude and longitude, with the help of latitude and langitude it will be easier to track exact location of mobile phone user.
New Policy By Indian Government For 2G Auction
Indian Telecom Minister Kapil Sibal announced new policy for mobile phone licenses. Earlier due to the supreme Court Judgment Government have to separate spectrum allocation from the grant of permits. In the earlier old rules licenses were bundled with 4.4 MHz air-wave. So on the announcement of new policy in Delhi, India on Feb 15 government declared that it has unbundled spectrum from package and it would start issuing licenses without any spectrum attach that would allow service provider to function across the country with single permit.
Mobile Money Machines - Effective Mobile Marketing Tool
Mobile Phones are personal and most direct media channels in marketplace. As the number of mobile phone users in each country including developed, semi-developed and back-word countries also, Mobile Market is experiencing triple digit growth each year.
