Growler Cozies are cozies that are put on Growlers in order to ensure that the draft beer being transported in the Growlers remains cool.
Growler Cozies are as old as Growlers itself. They date back a couple of centuries and since then have undergone significant changes in shape and size.
In the beginning Growlers were handed out as complimentary products when one purchased at least 64 fl oz of beer. This practice continued and was then extended to Howlers that contain 32 fl oz of beer.
While it is not possible to name a person as the Inventor of the Growler Cozie, one can say with a reasonable degree of surety that the concept of using Cozies over Growlers evolved with the passage of time and as per the customs and practices of the beer trade as well as the habits of beer drinkers.
Today Growler Cozies are very significant for various reasons. They serve as an independent and complete product in themselves as well as an accompaniment for the product that they help to keep cool - beer. Therefore many a times Growler Cozies are sold independently in supermarkets and kiosks as a standalone product whereas at other times they are either sold on complimentary basis when one purchases beer or are given out as ‘freebies’ at any expo or marketing event in order to attract more and people to a specific booth at the event.
Growler Cozies have a long life and unless misused or put to some other use that damages them, they can easily last 6 – 8 months with average usage and about 8 - 10 months with more careful handling. That is a good enough a period to last through one season of summer, more than half of autumn and a small portion of winter.
By far the biggest advantage of using Growler Cozies is that they serve as an excellent medium of publicity and advertising. In the wake of rising costs of other advertising media Growler Cozies serve as a cost effective medium that gives high return on investments. Any merchant or business enterprise finds it easy to print their logo and other details on Cozies which can then be given out as a means of promotion. In this way the brand recall value increases. It is this very reason why Growler Cozies are now manufactured from material that is light, easy to handle and easy to print on and above all inexpensive. Polyester, Viny, EVA and Neoprene are some of the commonly used materials that are high in demand.
Looking at the future, one can say that Growler Cozies have a bright future in store for them ahead. For the moment there are no indications available that report of any substitute being developed or invented to replace Cozies and neither there are any reports that suggest that Growlers will be enabled in future to keep beer cool. So, one can easily say that as long as Growlers are there to store beer, Growler Cozies will be there too as a part and parcel of them.
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