It is very difficult to fully define mobile event apps, however Quickmobile provide a punchy definition, they describe the apps as a “printed guide on steroids”.
It is becoming very clear that most people don’t want to carry around a massive map when navigating around events. The main point of attending an event is to fully engage with all aspects of it, most people may choose to ignore the printed materials altogether and ultimately miss out on key talks as a result.
Mobile event apps allow the user to have all the essential information surrounding the event in their hands. This makes it extremely easy for the user to fully engage with the event and helps to improve the relationship both between the brand and the potential client.
At the moment, there are only a small number of providers of this tool in the market, each has its own price and selection of services, however most of the time, and you will see that mobile apps generally have things like exhibition attendee lists, guides as well as a schedule of the event.
Without a doubt, this service is so much more user friendly and allows you to fully interact with both your customers and guests as well as helping to increase brand awareness of your company. This helps to eliminate the frustrations and provides an overall positive aurora around your business.
The majority of mobile event app developers also provide you with the option of adding some kind of gamification to your app. This helps to make your brand far more memorable through the use of social networking groups. Gaining exposure through word of mouth cannot be beaten as it helps to increase the value of your brand.
Even better than this, some of the more advanced apps allow for social networking to be built into the app. This allows all attendees to connect to events via Facebook, Twitter and Linkedin which helps to improve their experience of the event. As well at this, the apps can be further developed to enable location services to be integrated into the system so that people can show that have attended the specific event.
In terms of putting the apps together, you will be astonished to learn that these apps are relatively easy to setup. Most providers have in place a very simple Content Management System (CMS) which permits you to upload your own event information. It also allows you to regulate what guests see and what they don’t. The same providers also go through training on how to use the app, this not only allows you to gain a greater knowledge of the app but also helps to develop the skills set of your business.
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