Online fundraising platforms are helpful for your organization as they make it easier to attract people interested in donation and make the donation process easy and convenient.
However, when creating content for non-profit donors, keep in mind that the content should have a specific goal, and possess a clear vision. Organizations should be sure and confident about their goals and ideas. The content should be appealing so that it is able grab people’s attention.
The main motive behind every campaign and content project is to acquire more and more donors willing to give, but acquiring new donors tends to be as challenging as retaining them.
Thus content should be concise, should be engaging enough for acquiring as well retaining donors, and should be sufficiently persuasive to encourage existing donors to donate again. It should motivate first time donors and inspire them to come and join a good cause of giving away to the ones in need, and hence reassure them that they are making the world a better place for everyone.
Here are some of the key features for an ideal content for non-profit donors
If your content isn’t relevant then there is no point in creating it? The content should be relatable to your audience in some way or the other. It should be able to develop a deep understanding of your ideas and views in the minds of your donors and supporters. If your target is to reach out to different groups, then make sure that your content is clear and errorless in order to communicate with them.
For every organization, their donors are the main target and they should know that they are important for you as your organization might be for them. Therefore, it is essential to send them content which is specially created for them, instead of an easily copied template.
Content for any non-profit organization should have a format, with a proper tone, style and grammar. It should make sense to the donors while they read it, and the quality of the content should be of utmost significance. As the saying goes- First impression is the last impression!
So, remember to keep the strategy short and to the point while creating content for your donors. Make sure not to add any sort of irrelevant information, be it an email or a video. Your content should allow you to share compelling stories with customized images and videos.
Your content should be credible. Credibility is about building trust and faith. Genuineness often leads to credibility, but it does mean your donors would be satisfied by it alone. Even your transparency does not always help you in building the trust and faith of your donors.
To create credible content for your non-profit organization means to fulfil the expectations set by the donors and to attract them towards your non-profit ideology.
Donors would always want to know where their contributions are going, they would want to see if it is serving the right cause, and whether or not it is helping the ones who really need it. Opaqueness in these matters could break the trust of your donors in your non-profit organization. Transparency is an essential element in order to gain the trust of your donors. So make sure to inform your donors of where and when is their money is being spend.
As social creatures, humans put in plenty of faith in what they see rather than in what they hear. It is for the same reason that any content of a non-profit organization should reflect their views in a compact and easy way. Organizations should make it a point to present how much they have raised in the contributions and the number of people who have volunteered in their fundraising campaigns .
Your organization’s social media page should similarly include brand names, logo and easy way for donors to give. It should be open for all, inviting them for feedback.
This is one of the most important rule to keep in mind while creating email content for your organization, but it does not mean that you have to be overly formal in your tone or style. All you need to do is to get in touch with new people and expand your audience. It is also important to meet their expectations, which they would naturally set. In today’s world, where even chivalry seems to fall short, your simple acknowledgement could let your donors feel overwhelmed.
You might have a wonderful story to narrate, but did you ever stop to think what happens after that?
Telling a story and seeing the outcomes can make a vast difference in your donation process, and help donors with an emotional setback to come up and invest in your work. Continuity helps in building interest and anticipation in your fundraising program.
A story can reverberate with the audiences more than any other factor. But make sure it is delivered properly. A pitch of a story is more likely to be remembered than the one which only states relevant points or information.
Donors should know what are the plans, ideas and programs of your non-profit organization. They also need to know what is the procedure to contribute and for what purpose they are contributing. Thus, your organization’s content should describe every detail in clear and brief form, as nobody likes to or has the time to go through lengthy infos.
In order to make your content easy and less confusing to understand use simple language with few images to get the matter understood in a simpler manner. To get your point across at once, use slogans to grab the attention, highlights the keywords and important points so that it serves as an eye catcher for the person reading it.
Ideas for a successful crowdfunding campaign for your church based event.
There’s a common misconception that all nonprofit fundraising campaigns run on the same kind of fuel. While it is understandable that one may think so, this cannot be any more further than the truth.
Some Fundraising Ideas for Summers
Summers are the time for adventure, fun, joy and bliss. Summers fetes and fundraising ideas are a great way to build relationships with new supporters and persuade them to give.
