Here is one of the many examples why social proof is not always reliable.
Over the years, there were a lot of videogames I stopped playing and left behind. But once in a while, I like to revisit and see what has changed. I either go to their official websites and read their latest news, or I watch videos put out by their community content creators.
There’s this one person that I follow who makes journalism styled videos investigating this particular game’s underground community, meaning people who do highly profitable activities that are completely illegal.
The latest video he released covered a specific scheme that a small group of scammers do to other people to steal virtual items that are worth hundreds, sometimes thousands of US dollars.
The scheme involves the victims giving the scammers remote access to their computers through a software called TeamViewer. Now that already sounds shady as it is.
So how did the scammers gain their victims’ trusts?
The answer: Social Proof
They abused testimonials. Specifically, they paid random people to write fake positive reviews of their “service” on TrustPilot to give the illusion that they’re trustworthy people.
In just one year, these scammers managed to rake in a grand total of over $200,000 worth of virtual items.
It’s tragic for people to see their virtual items that took years for them to earn being stolen right in front of their eyes. At the same time, they should know better to not get involved in underground activities.
On the bright side, we can learn something from this.
Social proof alone isn’t enough to prove someone’s legitimacy.
In the case of working with freelancers, there are definitely some out there who will do things to make themselves seem trustworthy.
For example:
Putting fake testimonials up on their website.
Lying about their past work.
Whether it’s stealing other people’s ads and claiming them as their own, or lying about their past work results.
When you take a first look at all those things, you might think, “Huh. This person would be perfect to help me with my sales.”
So you pay them hundreds of dollars to write some ads and emails for you. And when they return, they give you copy and pasted work with a little bit of search and replace.
True story, by the way, that happened to a marketer who has been in the industry since the early ages of the Internet.
So moral of the story is,
Don’t just rely on social proof to determine someone’s legitimacy because it can easily be manipulated.
Take the time to analyze their portfolio and make sure it wasn’t swiped from someone else.
Really investigate because it just might save you a lot of money and headaches.
Entrepreneurs or Contrepreneurs?
There are a lot of self-proclaimed entrepreneurs on the Internet, but they're not always what they seem to be.Another Reason to Prioritize Emailing
TikTok has a possibility of being banned in the United States, which is nothing but bad news for the influencers.How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails
It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article.