How To Choose A Business Name

How To Choose A Business Name
by BB Lee (c)2002

(500 Words)

Choosing a name for your home business is often a hard
task for many new entrepreneurs. They want a cutesy
catchy name that will get attention. But, alas, that
cute catchy name might sound nonsensical and turn off
potential clients looking for the services of an
established, reliable, professional.

THINK ABOUT IT!

Your business name will have it's own identity.
It's own bank account.
It's own checking account.
It's separate bills.
It's own reputation.

So, in fact you are creating a brand new Identity with it's own'
UNIQUE circumstances. Take this into consideration when choosing
your business name.

Most business experts believe you should choose a name that
expresses what your business is about. Therefore, if your
name is Mike and you are a auto-repair man. You would call
your business "Mike's Auto-Repair Service. Or if your name
is Bonnie and you were a hairstylist,
you might call your business "Bonnie's Hair Design.
Our friend Artie is a free-lance web designer. Who's well
known for his speed and accuracy. A good name for his
business might be "Artie's Rapid Web Design. Any one
reading his business card or Ad
would know immediately what his business is about.

On the other hand you want to select a name that will
not tie you down. Many entrepreneurs start
out in one business area and wind up in another
direction. Say you are like our friend Artie who started out
designing web-sites for new businesses Online. Later on, Artie
decided to teach web design and write ebook tutorials.
Our friend Artie could easily expand his services
and keep the original business name because it was general
enough to fit the new direction his business took.

When you find a perfect name be sure to register it
with state and local offices. This registration is called
DBA. Doing Business As, this protects you from others using
your perfect name and gives you the legal rights
to do business using this business name. Also, make sure
that business name is not already registered to
someone.

Contact your local city and state offices for the correct
procedures and proceed to register your name.

Now, it is completely legal for you to open a bank account,
credit account, arrange for checking accounts, lease
equipment, setup a telephone line under your
new business name.

Let's Review:
-Decide You Want A Professional Name That Gets Attention.
-Select A Name That States Exactly What Your Business Is About.
-Make Sure The Name Allows Business Growth To Other Areas.
-Make Sure The Business Name Is Available.
-Register Your Name With Your Local City And/Or State Office.

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BB Lee is Editor Publisher Of SmallBizBits FREE Home Business
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News And Advice. Visit: http://www.angelfire.com/zine/smallbiz