Brand Inc shares the ways to get the most out of a partnership with a PR agency. Through trust and communication, PR agencies can establish long-standing, positive relationships with their partners.
Your PR agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers. Communicating well with your PR agency is the key to a positive and prosperous relationship. At times, miscommunication between your business and PR agency may occur. How then, can you reap the benefits of your PR agency and make the relationship a win-win synergy?
To allow a PR agency to deliver the best results, work together to allow them to know about your brand in order to develop the most compelling story. With the knowledge of the ins and outs of your company, rest assure that your PR agency will generate stories that accentuate your business. Achieve clarity by stating what you want your PR agency to deliver will neatly align PR practices with your business goals and intentions[1]. Such clear lines of communication pave way for your PR agency to represent your company with the most suitable campaign. Most importantly, transparency is key to a trusting client-agency relationship that will unlock doors to an interesting PR campaign.
Clearly set forth project objectives that your PR agency can achieve at the end of a PR campaign. The often overlooked aspect of stating your aims to your PR agency in black and white is a timeless tip for everyone. In the flow of work, the involvement of multiple parties may complicate the broth of your campaign. Hence, the best recipe to a successful PR campaign is to ensure regular updates and communication between you and your PR agency[2]. That way, too many cooks cannot spoil the broth for they are working on the same (recipe) page.
Finally, providing open and honest feedback to your PR agency will facilitate an understanding that is crucial to your PR campaign[3]. In this delicate dance of dealing with problems while maintaining amicable relations, heart-to-heart communication is a substantial step to smooth issues out. A proportionate amount of feedback reporting clarifies communication, thereby expediting your PR projects. Not only does honesty improves client-agency relationship by clearing the air, it also sheds light on ideas for your PR campaign. Such efficient work behaviour makes the most out of your partnership.
Communication is key to the PR industry, without which your relationship with your PR agency cannot be sustained. Here at Brand Inc., we have maintained positive relationships with long standing clients such as Xepa-Soul Pattinson, Far East Hospitality and Fossil. The foundation of our client relationships is buttressed by our fortress in trust and reliability. Thus we strongly believe in maintaining effective and transparent communication which maximizes PR potential and fosters stronger working ties. After all, maintaining quality client-agency relations transcends results as a trustworthy and satisfactory relationship is built.
[1] Firework PR, How to be your PR agency’s favourite client- and why, 2014, http://www.fireworkpr.co.uk/how-to-be-your-pr-agencys-favourite-client-and-why/
[2] Éclat Marketing, Top Ten Tips To Getting The Most Out Of Your PR Agency, 2013, https://eclat.co.uk/top-ten-tips-to-getting-the-most-out-of-your-pr-agency/
[3] Fourth Day Public Relations, How To Work With Your PR Agency, 2016, http://www.fourthday.co.uk/blog/how-to-work-with-your-pr-agency/
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