Customer complaints are never easy for small businesses. Many small businesses are run from a staff of five or less, which means a lot of heart, soul, and pure sweat goes into every order or service. So how can small businesses handle customer complaints without taking them personally?
Customer complaints are never easy for small businesses. Many small businesses are run from a staff of five or less, which means a lot of heart, soul, and pure sweat goes into every order or service. So how can small businesses handle customer complaints without taking them personally?
The first step towards dealing with customer complaints is to acknowledge how the complaints make you feel. Once those feelings are acknowledged, it will be easier to look at the customer complaints from an objective standpoint. After all, customer complaints immediately put you, the small business owner, on the defense which makes it difficult to be objective. Customer complaints can also make you feel as though you have failed in some way. And finally, customer complaints can leave you feeling quite frustrated.
Since customer satisfaction is key to building customer loyalty and repeat sales, it’s important for you to make sure your customers not only feel, but believe, that their complaints are being taken seriously. When they feel as though you respect them, regardless of how petty their complaints may or may not be, they’re more apt to return to do business with you again and to praise your company instead of dragging it through the mud.
With that in mind, here are a few tips to help every small business owner handle customer complaints in a productive and non-offending way.
For online businesses:
You’ve just opened your business email and you’re confronted with a customer complaint, how do you handle it?
For storefront businesses:
Finally, notice patterns in customer complaints. If you constantly receive the same complaint from several of your customers, it’s time to re-evaluate the way you do things. By listening to repeat customer complaints, you can solve a problem that is ultimately costing you hundreds of dollars in sales thus increasing your business profits and ending repeat complaints for the same problem!
In the end it’s your customers who can make or break your business so treat them well. And remember, the time, effort, and cost put into serving repeat customers is minimal in comparison to the cost of finding new customers so take the time to listen to their complaints and then offer reasonable solutions for both parties.
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