Learn how to make money as a wholesale distributor. It’s fun, easy and profitable.
First of all, you want to know your product. While you might just want to sell the most expensive and popular item in the market today, realize that you're only going to sell what you actually know. Retailers aren't going to buy a product that you don't seem confident in, nor will they want to buy anything that you aren't able to fully describe and detail for their needs. Confidence is everything when it comes to your business.
Next, you will want to make sure that your supply is legitimate. This is for two reasons. One, if you're not getting a legitimate product you may be breaking copyright laws by reselling it again. And this is legal trouble that you don't want to get into. And two, if you unknowingly sell a false product to a retailer and they then sell it, they can get into legal trouble as well, and then drop you as a potential wholesaler. Along the way, this unhappy retailer will also be telling his/her friends that you are not reliable and you will lose current and potential customers.
In order to protect yourself and your retailers, you want to make sure that you are checking the products that you buy. This requires that you heavily research the suppliers that you buy from, and ask a lot of questions. If the supplier is unwilling to answer your questions, move onto someone else. Any avoidance to answer your questions can be a sign that they may be trying to hide the truth from you – and it's better to avoid doing business with them in the first place than to find out in other ways.
When you're pricing your products, you will want to look at your competitors to see how they are managing costs and profits. Are they marking up significantly or not? By realizing that your customers will be comparing prices as well, you will be able to create a realistic price that falls in line with their expectations. And while you want to make a profit, customers that avoid buying from you because your prices are so high are going to directly affect your profits.
Just like any other business, to make money as a wholesale retailer, you need to research your product as well as your market in order to increase your profits.
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