Once you have filled your practice, and your business is growing, the next step is to find ways to leverage that: one smart method is to create a membership program.
The key to enticing people into your membership program is of course to make the proposition an amazing value. What creates that level of interest? The kind of value that is so good, people feel they absolutely must invest and they just can’t walk away from it.
So, for example, you’ll want to provide loads of content. A combination of ebooks, video, audio and even worksheets. Then give members access to you, which is always seen as highly desirable. This could include monthly question and answer calls as well as specific office hours for brief private check-ins. You may also offer quarterly live meetings with other members, which add tremendous value and excitement for all. They can see everyone in person, plus have exceptional networking opportunities.
To spark immediate interest that will get the membership started, you can also do what I did which is to have a charter membership. This is a limited time, lower price just to get a lot of people registered. Then you can move the price up as enrollment grows.
The feeling you want to create among your membership is, “Wow, I’m getting all that? All the content, program materials, live visits, calls and access, etc, and it’s this little compared to people charging three times as much for less access.” That’s what I’m talking about in terms of value that makes it a no-brainer for people to sign up. They just can’t walk away from all that value you are providing, making your membership program nearly irresistible.
Your Client Attraction Assignment.
Have you thought about creating a membership program? If you already have some great content created, take time to review everything. Consider how you might combine materials and what you have to offer that can make your membership irresistible. Think about how you can give your subscribers access to you that would make them think, “Wow, I have to have that!” Then you know you are on your way to creating a program that leverages your business to generate more income and work smarter, not harder.
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