Importance Of Product Package Design

If you are preparing to create packaging for a product you're selling, or are thinking about changing the packaging of an existing product, you may wonder if the appearance is important. Many product suppliers may think the product and its performance is more important than the look of its packaging, but the product packaging can play a role in the success or failure of product sales.

Function

The purpose of the product packaging design is to protect the product from damage. Product packaging not only protects the product during transport from the manufacturer to the retailer but also prevents damage while the product is in stores. Most products have some form of packaging. For example, soups must have a container and packaging, while apples can be packaged for transport, but not to sell the product from the production department store.

Attraction

The way in which a product is packaged may be what attracts consumers to look at the product as found in stores. For this reason, many companies carry out extensive research on the combinations of colors, designs, and types of product packaging that is attractive for its intended use.

Promotion

The packaging also plays an important role in providing information about the product. The outer packaging may contain instructions on how to use the product or so.

Facilitates the buying decision

The packaging may also contain ingredients and nutritional information about the product. This information can help sell the product because it allows potential customers to obtain the information needed to make a purchase decision. The information contained in a package may prompt the reader to buy the product without having to speak to a store clerk.

Differentiation

The package can also distinguish one brand from other products. Because the product packaging may contain company names, logos and company colors, which helps consumers identify the product as it is among the competing products in stores. For example, a buyer walks down the aisle Coffee grocery, bright, pink and white orange container brand Dunkin 'Donuts can be easily recognizable by the consumer on his way to the gondola coffee. The buyer can identify the brand of the company, prompting him to buy the product.

If the packaging changes, can alter the perception of the brand of the company, which does not mean that the consumer does not buy the product, but it may delay the purchase until the person is able to identify the product by re-packaging. You can now get branding and packaging designs online at cheap prices from online stores these days. There are plenty of them available online.