Incentive scorecard increases company profit

The productivity of an employee is highly crucial.  It has been proven that there is a positive relationship between productivity and profit.  Good output means good results, thus high profit is inevitable here.  Many businessmen have adhered to this principle and they can definitely attest that such is an effective measure to improve sales.  Hence, it is not surprising why companies are always on the lookout for measures to improve the productivity of their workers.  One of these actions is the implementation of an incentive scorecard.Providing incentives proves to be among the most effective methods that can boost the productivity of an employee.  Motivation is the key here.  By offering some incentives, the workers are encouraged to perform better.  However, to make your business even more successful, it is advisable to deal not only with incentives for employees.  There are two incentive programs that should be undertaken – that of the employees and of the customers.  But you might wonder why you should also include customers for incentives.  Remember that no matter how good your production is, if no one patronizes your product, then it would still not result to profit.  Therefore, you must need to take care of both employees and customers.Finding the right incentive programs is a challenge for most organizations.  Take note that it is not just enough to implement a reward system.  What is relevant instead is to come up with the effective incentive programs to achieve the goal of improving profit.  To help you with this, here are some guidelines to follow in creating incentive programs for employees and customers.An incentive program for employees must be anchored on motivation for it to be effective.  Hence, the first step here is to communicate directly to your workers and find out what they need and how they feel.  Come up then with incentives based on their needs.  Common incentives are cash, gift checks, and tour packages.  It is also advisable to give commendations to employees when they do well in their jobs.  Doing so will boost their self-esteem.  Likewise, conduct monitoring of the incentive program to find whether such is effective or not.  One way of doing this is to monitor changes in the performance of your employees.  Also, from here, identify what programs would work best to achieve short-term goals of the company and the long-term goals as well.  Most importantly, give the rewards immediately.  Delaying the incentive would only give a false impression to your employees.On the other hand, incentive programs for your customers can also result to loyalty.  Remember that the aim here is to turn your clients into regular clients.  Giving rebates and promotional products are the common incentives offered to customers.  Take note that to make the program effective; you must communicate with your target market.  Learn the preferences of your desired target audience.  Likewise, do not forget to monitor the progress of your incentive program.  An increase in the number of regular clients would mean that the program is effective.In conclusion, an incentive scorecard will result to profit, provided this is implemented effectively.  Whether you are designing such a scorecard for employees or customers, make motivation as the goal here.