Your impact is about your life, not just your business. Are you showing up in a way that honors your best, that honors the deep impact that only you can have?
It’s a new year, which means an opportunity for new beginnings.
The beginning of more impact for you and your business.
Impact is more than a mission, more than a purpose.
Impact is where your uniqueness, your unique voice, meets the needs and desires of the world. It’s where only you can uniquely contribute in a meaningful and powerful way.
Having impact isn’t an accident. It’s a decision.
A decision to bring out the best in yourself. To bring out the best in your business.
I’ve been an entrepreneur for quite a long time, almost 22 years. It’s been a great journey of discovering myself, even while I was serving my clients. But it wasn’t until I made the decision to focus on impact that I started to have results that really mattered, to me, to my clients and my business, and to the larger world.
Having impact is a decision to take that extra step that impact requires: to step up and out into the world and contribute your best to others.
As I wrote in The Impact Manifesto, I believe that impact is grounded in love. Love for yourself, for others, and for the world in which you live.
Having impact, being a positive influence in the world, touches a deep human need to contribute and change lives for the better.
You can influence how things unfold at that level. And the ripple effect of all of us taking positive action means we can collectively influence the future for the better.
So I invite you to be the change you wish to see in the world. Is this your year to have more impact?
What would that look like, for you? What change do you want to see? How could things improve? How could your business be a vehicle in making that improvement?
You have the opportunity, as a business leader, to be a contributor to meaningful and positive change. You have the opportunity to have impact, maybe on a bigger scale than you’re ever imagined.
I invite you to look inside your business, for ways you can have more impact. How are you showing up for your clients? For your team members, even for your suppliers? How can you show up for the people who partner with you to deliver your product or service, so you can together have more impact?
How can you show up in your marketing, in a way that reflects your unique voice? How can you authentically be present for those you serve?
I invite you to look outside your business and see the tremendous opportunities there, for yourself and your business. And even beyond that: for the community and the larger world.
Your impact isn’t limited to your business and the influence your business has. Your impact is about your whole life. How are you showing up for the people in your life who matter to you? How are you showing up for the causes that are important to you?
Are you showing up in a way that honors your best, that honors the deep impact that only you can have?
Consider how you can show up as your best, in your business and your life.
We live in interesting times, as the Chinese proverb says, and it can be scary because we don’t know what’s coming.
You can empower yourself at times like this by focusing on where your best can have impact.
You matter. What you do matters. And what you contribute is a gift to all of us.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
