Big whisky is a term used to describe the large, multinational conglomerates that produce and sell alcoholic beverages. These companies are often referred to as "big spirits" or "big liquor", and are mass producing companies, with huge annual figures. Craft spirit, on the other hand, like The Lakes Whisky producers, refers to smaller distilleries that create their beverages in small batches, but pay more attention to creating an artisan beverage that offers great taste sensations.
The craft movement has been growing over the past few years and it's changing what we know about drinking and how we drink. Big whisky companies see this as an emerging market with potential for growth, but at the same time they don't want to be overshadowed by these new craft distilleries. The major difference between big whisky and craft spirits is that craft spirits are distilled in smaller batches while big whisky is distilled in large quantities, because, craft distillers pay far more attention to the quality of their product than quantity and profit.
Big Whisky has been the only whisky for generations
Big Whisky have been dominating the whisky market all over the world for decades. However, small batch distilling is becoming more and more popular, especially with the new craft movement. That's why some big whisky brands have even started producing some "craft"-like bottles or launching old-fashioned labels. Although these whiskey brands are trying to take advantage of the craft spirit trend, it's still not the same as the products made by the small-batch distillery. This is why smaller producers with their own labels are finding success in this movement and big brands like Jack Daniel's or Johnnie Walker should be worried about staying relevant to new generations of drinkers who want more than what they were used to.
With craft spirits becoming more popular and starting to take over by the day, because of their greater taste experiences and variety, smaller companies are able to create spirits with more taste, because they aren't as big and don't have to focus on profit margins like bigger brands do. They can instead make the product that people actually want, and cater to what people are asking for.
Craft distilleries now exist all over the world (even in places where you wouldn't expect it), and there's no denying that craft is here to stay for a while longer. It has been known for some time that Big Whisky producers see them as potential new customers rather than competition. They're just looking out for their own interests by diversifying into this market themselves, if only slightly so far. It doesn't mean that Big brand whisky will be gone anytime soon though; most still prefer their "smooth" tasting old big brand spirits that add class with their labels and well-known brand names.
Craft distillers tend to focus their attention and resources on making a high-quality product that satisfies their customer to the maximum, rather than trying to make the most profit possible. For them, it is about more than just making money; they are in business because they truly love their craft and want to create a product that delights others who appreciate good taste. These distillers have a passion for what they create and it is evident in the artistry and time that they put into each and every bottle. Big Whisky companies do not have this same level of devotion because their main focus, above all else, is on profit.
With so many new craft distilleries popping up worldwide, big whisky companies can't help but be intimidated at least a little bit, by them, even if they don't want to admit it. This new craft movement has been gaining momentum for years now, and shows no signs of slowing down anytime soon. Many people who were once loyal customers of "big brands" like Johnnie Walker or Jack Daniels are now preferring the more artisan beverages produced by small-batch distilleries such as The Lakes Whisky, and this trend is moving all around the world.
As the craft spirit movement grows and you find more and more brands and flavours of craft spirits being produced every day, it's time to ask yourself; do you want to be drinking something that tastes better or worse just because of its size and reputation? The ultimate decision is in the hands of the consumer, who can either choose to partake of the big brands, or try something new and exciting in terms of flavour and aroma. In addition, don’t forget that craft distillers use only natural ingredients that are handpicked by them, so there are many health benefits to consuming craft spirits, if taken in moderation of course!
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