Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.” Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product InformationII. New Customer InformationIII. New Strategic Alliances/Partnership Informationa. Software Vendors (ERP, CRM, SCM)b. Professional Services (Law Firms, CPA’s, PR firms)c. Co-op Bundling Sales ProgramIV. New Facility or Manufacturing Operation V. Company Data Announcementsa. Sales Data (Increased sales)b. Growth Announcements (by employees, sq. ft., revenue)c. Marketshare AnnouncementsVI. Industry Sector Newsa. Competitive Analysisb. Comparison within the sectorc. Leadership Position within the sectorVII. Local/Regional Newsa. Jobs/Local Economic Impactb. Community Service/Goodwillc. Sponsorships/ParticipationVIII. Events, tradeshows, conferences, awardsIX. Association/Organization Membershipsa. Manufacturing Associationb. Industrial Sector Association partnershipc. Other key Organizations/Associationd. Political AffiliationX. Cross-Reference Mediaa. Radiob. Televisionc. Photo Opportunity
Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler954-486-7562www.trcutlerinc.come-mail protected from spam bots
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