Marketing On Facebook – 6 Rules To Seek Success
Facebook has grown to become more than just a social networking platform to keep in touch with your friends and family. In fact, if you are using Facebook for just that, you are missing out on some very powerful marketing opportunities. If you run a business, any shape or size, then Facebook is the place to be!
Facebook pages are an incredibly powerful marketing tool that lets you showcase your products and services and build your brand image among your audience. However,
in order to leverage the full potential of Facebook as a marketing platform, you need to have in place a sound marketing strategy!
1. Consider Quality over Quantity
Even though one of the basic rules of marketing requires you to be persistent with your marketing message, Facebook is not the place to employ it. Fan Pages are a great way to share stuff with your 'fans' but if you go overboard with your postings, they will only end up 'hiding' you from their feeds. Remember, quality scores over quantity. Focus on sharing rich and relevant information rather than the number of times you hit the ‘share’ button.
2. Establish an Emotional Connection
One of the chief characteristics of a successful marketing campaign is that they form an emotional connection with their audience. Your marketing messages should be something your audience can relate to. Only when your readers can identify with what you have to say, will they be encouraged to respond to your messages.
3. Offer Value Addition
Your updates on Facebook, apart from being the marketing voice of your company, should offer your readers real value. If your posts are useful to your fans, they will look forward to your updates and not automatically delete them.
4. Interactivity is the Key
Instead of creating a one-way dialogue, focus on creating a two-way conversation. Facebook Fan Pages also provide a ‘Discussions’ tab where you can invite fans to share their views and comments. This not only engages your fans, but also provides ample opportunity for market research. You can simply float an idea and see what kind of response it gathers. You can then make a more informed and tested business decision.
5. Respond to Responses
When your fans post a question or comment on your Facebook Page, make sure you acknowledge it. Make it a point to respond to questions and feedback almost immediately. It will let them know that you value their opinion and are listening to what they have to say. If someone posts a complaint or negative feedback, waste no time to address their concerns and reassure them of a relevant solution. This goes a long way in building trust and gaining the confidence of your audience.
6. Keep it Simple & Seamless
Whatever you use your Facebook Fan Page for, be it running a promotion, or organizing a contest or doing a giveaway... be sure that you keep the process utterly simple and seamless. Don't make the process overtly complex for your fans or else they will lose interest and won't respond at all. A simple and seamless procedure encourages them to participate and contribute.
Disclaimer : Sabra Easterday is the founder and managing member of MatchB2B. Sabra is also a lawyer with a special interest in business issues and e-marketplaces. Notwithstanding that Sabra is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2B, its website or Sabra Easterday.
