Neuroscientists are now discovering more about the brain and how it processes information and makes decisions. The closer scientists look, the clearer it becomes that we are much like our animal ancestors........
1. reptilian or primitive
2. dog
3. human
Three Brains in One
The reptilian brain consists of the top of the spinal cord and the base of the brain. It consists of those parts we share in common with reptiles and fish. It is responsible for many of our automatic systems for survival, such as breathing and hunger.
Who’s in Charge-Emotions or Reason?
According to scientists who take pictures of the brain during decision-making, the more ancient dog brain is activated as well as the executive brain. There appears to be an ongoing debate between the two brain parts before a decision is made. And, guess what? The dog brain can just as easily win the debate even when logic should win out.
Know Your Brain
We now know that our dog brains win out over our rationality many times, only we come up with logical excuses after the fact. These interactions occur deep within our brains so quickly, we aren’t aware of them.
This was what Malcolm Gladwell was illustrating in his book Blink. We make instant decisions without knowing why, and then make up rational reasons to justify an emotional decision. The picture that emerges from the neuroscience labs is that we ignore our guts at our own peril. We must gain an understanding of how much like other animals we are. Whether we are trusting our partner, buying clothes or a car, or hiring an employee, we must be aware that our dog brains are very busy making an assessment, but in a different way than our human brains. We have to pay attention to this part of ourselves, and realize its impact on our choices.The Dirty Little Secrets of Published Authors – Part II
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