Polls are an Integral Part of Business Decision Making

In this world of competition and desire to be on the winning side, every business house is doing everything to come up as the winner. Surveys/Polls are a medium to get some of the questions answered by the respondent himself. Since the respondent is usually the end user and all the activities are performed in order to make him happy, it's always better to know it from the horse's mouth. The polls are an important tool to uncover some of the specific and important question which will help the business in the long run. The questions put forward can be of varied nature, covering any given topic and covering all the various formats the business is aspiring to explore. Poll is the tool which can be put forth to get the first hand data and since the respondent himself is involved, its authenticity is unquestionable. The business house should keep in mind that the questions are structured in such a way that they get the most accurate and unbiased information from the people on whom it is conducted. Some basic and common things which every business house should have before in their mind before going for poll are:

• What is the basic/main motive of the poll?
• How to do the planning for the poll?
• How to put planning into execution?
• What result is expected from the poll?
• How is the result (favourable/unfavourable) can be implemented in the Businesses after the poll?

There can be various reasons why polls should be conducted by business house depending on their needs. Listed below are some of the main reasons why a business house go for poll.

1. Much needed answers revealed. In an ever-changing world where taste and preferences of customers keeps changing, it's an uphill task to take a note of it. Since it is practically not possible to meet each of your actual and potential customers, it's always better to read their mind through polls/surveys. Through polls the business can get to know some of the many things which was not possible earlier. The customers/respondents of the poll are at their will to answer without the intimidation of someone's presence so they are probably in a better position to give unbiased opinion. The respondents are free to give an open and honest feedback regarding their needs, desires, expectations, etc. There are many ways through which polls can be conducted like online poll, telephone poll, mobile poll and it's on the business house to select which one it wants to go for. The business can select the medium according to the decision which is dependent on the poll result. The best medium the business would go for, more accurate and authentic the results would be. More accurate results would lead to better decision making, thus it all starts from the poll and end with the final decision making.

2. Discussion forum. A better poll is one which not only have close end question but gives respondents an opportunity to discuss and converse. The more initiative the respondents would take to contribute, more will be the scope to uncover some lesser known facts about them. The discussions and conversation give the business a clearer picture and simultaneously put them in a better position to deliver.Before coming to a decision it's always better to know everything in detail and when it happens there is nothing better than that.This discussion with the respondents give the poll a much more deeper and holistic approach,always good for decision making.

3. Concrete is always better than vague. Its not always good to ride on your "gut feeling" and pray for luck in business decision making. Its always better to go for something which is more authentic and unbiased before making your decision. Having the result of poll is going to help you making more correct and effectice decisions.In this era of ever rising competition, your next competitor is always ever ready to capitalize on your mistakes. why to give them any chance? Conduct poll, get result and then go for the decision making which will surely make you grow and flourish in the long run.

4. Options give freedom. It's always good when we have options as they add spice in life.With polls conducted on different target respondents the amount of data collected is sufficient to go for a decision. It's always better to go for a decision only after ample data is there in the stock. Comparing different respondents result will help in making a more suitable decision which is the ultimate aim of any poll conducted.

Whether designing a new product, coming up with a more cost-efficient production process or targeting a new market, today's business scenario is much more competitive and aggressive. The task of making a decision calls for much of brainstorming and here poll come in as a blessing for the managers. Many online survey site are there on the internet like survey monkey, polldeep.com, etc which will be helpful for business to conduct poll and make decision making a much more easier and comforting task.