‘Vyapare Vaste Lakshmi’ – the famous Sanskrit saying seems well-fit, when we see the growth and lifestyle of businessmen.
The proverb signifies business brings home the wealth. It does not matter, whether it is a small, medium or large enterprise, business can change days of anyone. Many countries have entered the elite club just because of their commerce, or business. Business brings the investments, investment brings the profit, and profit alters the lifestyle.
Business is all about timing, just like the game of cricket. While batting, a batsman has to hit the ball at the right time, to make sure it goes to his desired corner of the ground. In business, you have to enter the market at the right time, if not your idea might get stolen. Additionally, there are many steps and factors for which you need to prepare yourself, before you start your business. We will be discussing those aspects in following snippets of the article.
Preparation or Plan –
Every business, if you will give it a thought, has actually sprouted because of a plan or idea. For an instance, the restaurant on wheels, from where you used to purchase lunch in your college days, had a proper strategy behind choosing that specific location, because there were no other quality restaurants near your college.
Business planning is an extensive exercise, which might take months or even years’ time. If you have entrepreneurial skills, and want to start your business, you should have an idea or business plan on which you have to advance in a step-by-step process.
At first, you need to focus on your skills and knowledge, and decide upon what would be your business. Once you have decided, you should explore, widen and broaden your skills; it will prepare you well for the business.
Take a note of every small idea that comes to your mind. Make a diary, and write everything that is related and will be helpful for your business. It helps you remember things pretty easily.
Infrastructure requirements – After the idea, infrastructure is the basic need for a business to commence. For example, you are planning to start your graphic design agency, now you have to find a space, with a proper address, where your clients can reach you. If you are planning to start it at a small level, you can do it from your home, but you will have to spare a room, and set it up like an office that will have computers, printers, your previous work assignments, and furniture and all other necessary articles that are required to woo clients and customers. It is important, because most clients like to check your style of work, before they give you assignment. You should take a note of everything that you think is required for the office infrastructure.
Supply Chain Management – A business can not run autonomously on its own. It needs to establish business relations with other co-related businesses that will provide it with its basic day-today needs. For an instance, a restaurant gets its supply of oils, vegetables, breads, meats, etc. from different suppliers. It is depend on those suppliers’ supply. Similarly, a graphic design studio will have dependency on printing paper and printer ink suppliers. Every business has different requirements. Online stores, like Amazon, Flipkart, etc. are successful because of their strong supply chains. Reversely, many other businesses (suppliers) run because of clients like Amazon and Flipkart – this is the significance of supply chain management. You cannot buy everything directly from the market; it will be quite expensive for you to get your supplies from such sources. You should make a list of things that you will need for your business operations, and speak to the suppliers of those items.
Marketing – Before and after entering the market, it is important to promote your business in the market, among your target audience. Without promotion, your new business would not be able to get proper visibility, in a herd of already existing rivals, in the market. Before starting your business, you should know your target audiences; and your competitors, their style of working, and if possible, their clients, so that you can pitch your quotation to them.
Business is a competition, in which, every other business is practicing hard to please its customers. Research the market, and prepare yourself for this competitive environment.
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