Promotional Products - Advertising on Steroids

Promotional products are handy custom imprinted items that are given out to promote or advertise a business, product, service or event. They can be used in premium and incentive programs, given as token gifts, commemorative items, or advertising specialties. Golf items are particularly popular in the business world.

One of the reasons that promotional marketing campaigns are so effective is that, unlike other advertising mediums, the promotional product engages all five of the senses. The person that receives the giveaway can see, touch, and even hear or taste the promotional item in some cases.

Business premium incentive products are inexpensive, and the duration of their advertising impression far exceeds that of television or radio, at a fraction of the cost.

Here are some of the uses and benefits of custom promotion products for any business:

Printed promo products are often used to attract new customers and increase repeat business from existing customers. They are also used to create name recognition and promote a company image. Studies have shown that the use of promotional products has improved recipients' impressions and opinions of the companies involved in the promotional program, and helped to engender product loyalty.

Hot promotional products grab people's attention and can draw traffic to your trade show booth or display, increasing leads and prospects.

Use of promo products in the workplace has been shown to improve employee morale, employee retention, and increase employee productivity. They can also be employed to promote safety in the workplace, or encourage teamwork within the company or organization.

Customer relations can be improved, even for a lapse in service, or as an apology, through customized promotional items.

They can also be used to announce (and increase) sales. Imprinted promotion products have been shown to increase response to direct mail campaigns by up to 75%.

According to a recent study, over 76% of the respondents to the survey claimed they could recall the advertiser's name on the promotional product they received within twelve months of the promotion. Over 75% of recipients keep the promotional product because it is useful to them.

Another use for promo items is creating awareness for a given cause. We've all seen the pink ribbons to create awareness for the need to find a cure for breast cancer. Associating your business name with such philanthropic endeavors can boost the image of your company and help engender customer loyalty. Advertising that a portion of the profits will go to charity is a very powerful and widely used marketing strategy.

Given the above, it would be wise to have an advertising budget for your company that includes premium incentives, regardless of what type of business you're in. If you don't, your competitor who does have a promotional incentive program has a clear advantage. Why not contact a promotional products company now?