Questnet– A start of something new

 Conventional marketing includes the use of advertisements and road side hoardings to commensurate the promotion of the company. Off late, the traditional techniques are being substituted by unconventional strategies and a technique called multi level marketing has created quite an impression in the public sector. Companies like Questnetutilise this methodology to sell their products to the customers and provide a platform for the average person to earn an extra income. Multi level marketing has a strategy called direct selling where the member of the company sell the products of the company to potential buyers and are rewarded with a hefty returns in the bargain. The companies strive to meet the needs of people who are on the lookout for secondary income to increase their overall standard of living. Individuals are habituated by luxury and hence to meet their standard of survival, people began utilising this strategy.

Multi level marketing is often mixed up with another scheme called pyramid marketing. With MLM companies climbing the ladder of success, this confusion leads to misinterpretation of facts. The truth is pyramid marketing involves recruitment of members without actual sale of products while multi level market involves marketing on the basis of sale of products. Questnetis one of the companies that used networking along with direct selling to create its identity in the commercial markets. The company has its offices all over the world and their arrays of products include watches, gold, holiday packages etc. The process of enrolling as a member in these MLM companies is a simple process. The individuals that wish to engage in the company’s policies become an independent representative and are given access to the catalogue of products.

The members began joining in large numbers till calamity struck the enterprise. The MLM companies were affected by the complaints and allegations of fraud directed towards the functioning of the overall system. The Questnet enterprise was one such company that experienced the wrath of estranged members and company rivalry. The increasing downfall clouded the vision of the potential members and people stopped availing their facilities. The sudden downfall was extenuated by the media coverage and false representations. Investigations were started to uncover the truth and find the root cause of this hype. Evidence revealed the truth and the MLM companies were freed from the allegations.

The companies faced humiliation to a level of no return but the revelation the truth created a glimmer of hope to rebuild the enterprise. Companies like Questnetbegan redeeming its name in the market by utilising the original business plan and assuring the members of success if it is followed to the tee. MLM companies target the average person without a fancy resume or degree and provide them with a medium to uplift their standard of living. The companies’ ideology allows each individual to create an enterprise at their individual level and formulate a team to promote multi level marketing at a larger spectrum.