Real Estate Marketing Strategy
Expect Impeccable Service - Integrity and Professionalism
Marketing homes in Toronto requires an expert with discretion,
a myriad of contacts and extensive experience in selling exceptional real estate. You need a sales representative who goes beyond standard services and provides a comprehensive promotional approach that takes your customized marketing plan to a higher level. A marketing plan gives Sellers the distinct marketing edge in the local, national and worldwide markets. Chestnut Park Real Estate is an exclusive affiliate of Christie's International Real Estate.
When you list your property, you can count on your property gaining maximum exposure through his comprehensive marketing program. Here are the steps:
- Establishing an asking price with the objective of creating demand. Although this is not an exact science, the goal is to stimulate interest in the property through as many qualified Buyers as possible, and therefore increasing the ultimate selling price.
- Widely promoting it to the local Realtor community. Having dedicated years to fostering close relationships with Realtors, Simson will personally contact the top producing Toronto real estate agents regarding the property. He will promptly enter the listing into the Multiple Listing Service (MLS).
- Simson will enroll your home (over 1M) in Christie's Global Marketing Program, it will position your property very exclusively in the market place. If appropriate and requested, Christie's signage will be placed on the property. The property will appear in Christie's Internal Real Estate website.
- Preparing your property for sale includes many steps that will maximize it’s value. Simson makes recommendation and suggestions to make the house ready to sell.
- A full color professionally designed brochure for the home will also be developed to provide answers to Buyers’ questions while they’re excited about your home. For luxury homes, the photographs will be taken by a professional photographer. I make certain that potential Buyers have all the information they need to make a decision immediately when they’re most excited
- Developing a customized multi-media presentation of the property will provide a savvy technological marketing edge for this property, and can be e-mailed to Agents and potential Buyers.
- Hosting a Neighbors Open House to inform the residents of the immediate area of the new listing. Neighbors often have friends who inquire about the availability of homes in their vicinity, and appreciate being informed as soon as the property is listed.
- Comprehensively marketing your property on the following web sites:
- Exposing the property to my large network of pre-approved Buyers that Simson has developed and nurtured.
- Aggressive promotion, planning and advertising in Realtor.ca and Facebook Market Place will enhance attendance at optional open-to-the-public Saturday/Sunday Open Houses.
- Always contact you first for approval and follow instructions given by you on the best times for showings to meet you and your family's needs.
- Provide instructions for preparing for the showing.
- Arrive early to stage the home, whenever possible.
- Upon request, attend showings to provide additional information and insight into the property to assist the Buyer’s Agent.
- Provide high-impact marketing materials and collateral materials at your home at all times.
- Creating more buyers for your property through Christie's network of sales professionals. When affluent buyers search for a luxury property, they naturally look first for an agent and an organization that handles the largest number of luxury properties.
- Following up with all of the real estate agents that have shown Simson's listings to solicit their important feedback and response, and keeping Sellers completely informed with constant communication every step of the way.
- Representing Seller clients upon the presentation of all contracts by cooperating brokers and help negotiate the best possible price and terms.
- Handle follow-up after the contract has been accepted, on all closing procedures. Exceptional attention to detail will be provided to insure a successfully consummated transaction.
**2M and up listings are eligible to list on Christie's International Real Estate Website.
