1. You don't make people feel safe when they order.Remind people that they are ordering through a secureserver. Tell them you won't sell their e-mail addressand all their information will be kept confidential.
2. You don't make your ad copy attractive. Your adlists features instead of benefits. The headline doesnot attract at your target audience. You don't list anytestimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.People usually don't purchase the first time they visit.The more times they visit your site, the greater thechance they will buy. The most effective way is to givethem a free subscription to your e-zine.
4. You don't let people know anything about yourbusiness. They will feel more comfortable if they knowwho they are buying from. Publish a section called"About Us" on your web site. Include your businesshistory, profile of employees, contact information etc.
5. You don't give people as many ordering options aspossible. Accept credit cards, checks, money orders,and other forms of electronic payments. Take ordersby phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.You want to have your own domain name. Your website should be easy to navigate through. The graphicsshould be related to the theme of your web site.
7. You don't let people read your ad before they getyour freebie. When you use free stuff to lure peopleto your web site include it below your ad copy or onanother web page. If you list the freebie above yourad they may never look to see what you're selling.
8. You don't attract the target audience that wouldbuy your product or service. A simple way to dothis is to survey your existing customers to see whatattracted them to buy. This information will helpyou improve your target marketing and advertising.
9. You don't test and improve your ad copy. Thereare many people who write an ad copy and neverchange it. You have to continually test and improveyour ad copy to get the highest possible responserate.
10. You don't give people any urgency to buy now.Many people are interested in your product but theyput off buying it till later and eventually forget aboutit. Entice them to buy now with a freebie or discountand include a deadline date when the offer ends.
Didier
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