A major secret to success in life also applies to successful marketing in the self-storage industry...or any marketing for that matter. This article reveals this secret and teaches you how to leverage it to maximize your success.
But before I do, I want to warn you that it will appear extremely simple at first glance. In fact, you’ve probably heard it a few times before. You’ll probably read it, your brain will translate a meaning to you based on your background or previous experiences and you might completely miss the relevance of this secret.
So, before I tell you what it is, I would like you to commit, right now, that you’ll read it, re-read it and re-read it again. Then think about it before continuing.
Okay, here it is:
Make people offers they can’t refuse!Simple enough right? Maybe, depending on how you think about it. Allow me to expand that thought to help you understand the point I’m trying to make.
See, our life is spent making offers to people and considering offers presented to us. We must offer something to somebody before they’ll hire, date, marry or befriend us. And, we must make our offers irresistible. Offers so strong that the person would feel foolish for not taking you up on it.
I offer my wife the satisfaction of romance and love. I offer her a good father to our children and an extremely close friendship.
When we go out to dinner with friends, we offer friendship, laughter and sometimes a shoulder to cry on or support with a challenge in their life.
When you signed up to receive these articles, I offered you valuable tips on self-storage marketing. The real offer I’m making to you is more money through increased expertise and knowledge. I offer my clients more money and more time through more effective marketing strategies and turn-key systems.
When you market your self-storage facility, what are you offering your prospects?If your marketing looks like most self storage marketing I’ve seen, you really don’t communicate an offer at all. You offer “matched prices” or “secure access”…Is that really an offer? To a degree it is, but you’re not offering something that people really want. You see, people don’t want matched prices, or gated access. Those things are great compliments to the real offer you’re making.
The bottom line is this…Whether we realize it or not, everything we do is based on what we offer others and what others offer us. It sounds selfish, I know, but even charity work offers us something. When I do charity work, I get the feeling of self-worth and the satisfaction of helping somebody in need.
Make sense?So how do we tie this into self-storage marketing?Well, there are a lot of ways that this thinking is relevant and can help you make more money at your self-storage facilities.
But there are two things that I’d like you to think about as you read this article:
1. What is it that you really offer people as a self-storage marketer? 2. What offer can you make to lower or reverse the risk for people to accept your main offer?This brings us to the 4th and final step of the marketing success code. Offers or Action is the final step.
To review all 4 steps here they are:
1. Interrupt/Attention 2. Engage/Interest 3. Educate/Decide 4. Offer/ActionIf you follow those 4 steps properly, you can’t fail at marketing. Don’t get me wrong, it’s impossible to hit a home run every single time. But it’s not the equation that fails, it’s us as marketers that don’t follow it properly.
We might think we interrupt but we miss the boat. We might think our offer is right, but it’s completely wrong. The world’s best marketers and advertising geniuses strike out more than you’d think.
This is why testing is so important, which we’ll discuss later.
For now, I want to keep your focus on your offers. Think about that everyday and your level of success will only get better.
And before today is over, make somebody an offer they can’t refuse. Be it your spouse, boss, customer, employee or child. Think about what they want, what their self-interests are and offer them a way to fulfill that interest.
You’ll be amazed at how easy it is to get what you want…In our next article we’ll discuss offers in more detail and why making wimpy offers will only hurt you in the long run.
Are You A Wimp? Why Being Bold Pays Off In Self Storage Marketing
Being wimpy in your self storage marketing efforts will only hurt you. Making bold, risk reversing offers in your marketing will drastically increase the ROI you get from your advertising budget. This article helps you distinguish between the two kinds of offers and teaches you how to make great offers.
What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
Your marketing should give your prospects every bit of information they need to make a decision to do business with you. Don't force them to look elsewhere for information they're starving for. This article discusses the 3rd step to the marketing code.
Is It Possible For A Piece Of Direct Mail To Induce A Heart Attack?
After you get a prospects attention with your advertisement you're only 25% finished. The next step is ultra sensitive and is ignored by most marketers today. This article teaches you how to take a person from interrupted to engaged.
