Signs: Effective Ways To Attract Customers

If you're struggling to find ways to attract customers to your business, few methods can be as effective as using good signs. If you've ever wondered why other companies spend so much time and money on this simple form of advertising, wonder no longer. It works. When done right, it works like almost nothing else. This is especially true when you figure in how much less they cost than other forms of mass marketing. Reams have been written on how you can use them to gain a psychological edge on the competition and attract more business. But here are some simple things to keep in mind.

Location:
If you don't have the luxury of being right in front of the public eye, you can't rely on happenstance to bring customers into your business. A movie theater facing a major highway is going to have to do a lot less to attract patrons than one located behind the mall, facing an access road that no one but employees ever uses. This is where great signs can help you. Customers don't always find a business in the phone book and then set out specifically to find you. Drive-by business is important and should never be overlooked.

Image:
Everything you do in terms of promotion should be done with branding in mind. Have you ever seen a familiar company using signs that displayed their logo in a different font than you're used to? Have you ever seen a McDonald's advertisement that used gold and purple colors instead of red and yellow? The probable answer is "no." That's because branding is essential when it comes to building a strong image in the public's mind. Whenever you start creating advertisements, make sure you keep your branding at the forefront of your creativity. There is still plenty of room to stretch, but make sure you always come back to the familiar.

Vehicles:
It costs very little to have your logo and phone number placed on your business vehicles. And for the cost, it makes a world of difference. These are moving signs, and ensure that you are constantly advertising as you drive around the city. The reason for this isn't so someone will see you in traffic, get excited, and call your number on their cell phone. Although that may happen from time to time, the far more important aspect is to get your brand out there. Coke doesn't spend a fortune on advertising with the hope that people will see a commercial and run out to buy a bottle. They do so to make sure their brand stays relevant and popular in the public conscience. You can do the same.