Social Media Advertising : Types And Examples

Social media advertising is one of the quickest and most effective form of advertising to connect with the target audience. They bring profitable opportunities in online marketing formats. These are most of the time small ads that make most of all the information that users share on social media platforms to offer them highly personalized content, and, conversion opportunities.

It is easy for brands to get on board with social media advertising on social media. The number of possibilities and varieties to reach out to the audience seem endless, with great examples of advertising on social media with personalization. Ads are incredibly profitable and the versatile advertising channel give the ability to build specific campaigns on social platform to meet a selection of business goals at relatively lower costs.

Before dwelling into various types and examples of social media advertising, consider what they are, why they're important and how they are designed.

More than 500 million Tweets are published every day, and on Facebook, more than 300 thousand photos are uploaded as well as there are around 4 million shares every minute.

Design Of Social Media Advertising

With social ads, products are shown to users who coincide with the target audience, but who don’t necessarily know the brand or they are thinking of buying the product.

With social media advertising, very different strategies are performed when dealing with ads, and organic vs. paid content. The massage tone, the content itself and the user behavior is different in every situation.

Important Tips For Designing Social Ads

While creating a social media campaign to achieve maximum visibility on very popular site, Facebook and Twitter timelines, work with distinctive images, with strong contrasts plus striking colors, like orange, yellow or red that are very different to Facebook and Twitter’s blue-colored environment.

Do not overuse filters as that will diminish intensity and presence. The other elements in the images actually fit in by guaranteeing that the text is perfectly legible, and avoids any overlapped logos and texts that cover up important parts of the background image.

On social media network, what is the best way to invest in social ads? You may think the answer lies in understanding, “which social media platform has largest user base”, there are actually many correct answers. With social ads, it depends upon the situation. While making the decision, think about where you can find your audience on social media, and what kind of campaign you are spreading through social ads and how you can use this information for optimizing ad investment.

Social ads on Facebook. Facebook is the world’s largest user base, which offers a very solid and reliable advertising network. Apart from having enormous potential audience, it has the benefit of being extremely visual, offering multiple and detailed segmentation options to lookalike audiences.

Social ads on Twitter. This network also offers interesting social ads options, by letting advertisers create campaigns adapted to different objectives (like conversion, leads, app installs, and so on) and increase their potential audience with Audience Platform. Combine it with an artificial intelligence tool, If you want to make the most of it.

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