Some Call Center Support Now Includes Advanced Reports.

For most businesses, having a call center cover incoming calls is a smart way to handle a large volume of callers round the clock.  But one of the more intricate and complicated aspects of working with a call center is the report system, which can be quite convoluted.  Trying to work out how many calls were received by a certain demographic has sometimes been a lengthy process, resulting in information that is reliable but too late to be of use.  Winnowing through the data from a center can require hours of work and then the information has to be re-stated and re-organized to match internal company definitions. A few of the more advanced call centers are using newer programs that allow for much more flexibility in both the parameters involved as well as the availability of the information.  With websites available 24 hours, a call center can publish a password protected web page for a client to review their reports any time they’d like.  By hooking up each individual operator’s computer terminal to a central database, information can be collected and sorted real time and sales results and trends are viewable instantly.  When changes in scripts or call parameters are made, the results can be defined as before and after without any doubt, and if a new campaign is less than effective changes can be made to it quickly.  This allows for a whole new level of responsiveness on the part of the client, as they’re no longer waiting a week to get a report that will tell them that their new script is not as effective as the old one. Being able to sort data into a usable format is another major change in call center reports.  Clients can define the parameters they’d like to use for a report and then either save the set of parameters if they’d like to use it again or simply organize data a different way.  Reports can focus on age, location, product to price info, special event impact, scrip effectiveness or any other combination of data. Having real time updates and reports that focus on what is important to the client is making reports that are much more reliable as well as flexible. The result of this flexibility is that businesses are able to sell their products more, and in this economy that’s impressive.