Speech Analytics - The Future of Marketing Intelligence

Jul 30
07:49

2017

Garima Chugh

Garima Chugh

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In today’s business world, most of the organizations have started focusing on customer-centric, hence, making strong and excavated its relationship with customers. It has also proved to be one of the fastest growing segments of the contact center technology market.

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In this modern age,Speech Analytics - The Future of Marketing Intelligence Articles new technologies such as real-time speech analytics, contact centers can leverage this technology to create better customer experiences and improve agent’s performance. As huge interest is growing in speech analytics industry, more vendors are beginning to appear, eager to provide the supply for the increasing demand in respective industries.

Various organizations have been engaged in customer excellence and satisfaction by capturing VOC to gain valuable customer insights. Hence, have decided to move to one predominant technology as a result– “Speech Analytics”.

 

What is Speech Analytics?

Speech analytics technology, which is also well-known as audio mining, is a software/technology that converts millions of unstructured conversations, such as phone calls, into the structured output. According to various industry experts, most speech analytics companies use pre-recorded conversations for their input, but a huge progress has been made recently in real-time analysis. 

 

Top 5 Benefits of Speech Analytics:

1 - Improved Quality of Services by monitoring Agent and Customer interaction – When it comes to improving the overall quality of services within a contact center, Speech analytics helping and simultaneously analyzing all incoming and outgoing communications, and improving FCR as a result

 

2 - Lower Down Business Overhead and Standard Operational Expenditures - According to the sources, contact center speech analytics software/technology pays for itself in as little as three months. Thereby filtering out and providing cost savings data across the board

 

3 - Helps in Altering Customer Experience for Progressive Metric – There is no doubt that various organization and businesses have been relying on speech analytics solutions to effectively gain/improve customer experience within their industry. Speech analytics software not only mines evaluates and presents audio and textual data but it also helps in perform sentiment analysis

 

4 - Create Cross-sell and Up-sell Opportunities that Naturally Increase Revenue – Speech analytics technology affects almost all call center industries by detecting how well specific cross-sells or up-sells influence customer satisfaction.

 

5 - Improving Key Business Metrics – This technology also helps in reducing AHT and increasing FCR to avoid customer call repeatedly

 

6 - Script Adherence – Speech analytics also helps in monitoring how well customer services agents follow their scripts, communicate required information, or utter inappropriate phrases or words.

 

According to the various industry experts/researchers: Following are some of the vital facts of Speech Analytics you should know–

  1. It has been observed/traced around 3745 Speech Analytics implementations by 2017
  2. Speech analytics has been estimated to be around $282 million markets today
  3. Expected growth of around 27% by the end of 2017

To Conclude “Speech Analytics Solutions” is the future of Marketing Intelligence that helps in gathering information through market research, providing quantifiable data in order to fetch reports efficiently.

 

There are various benefits of speech analytics technology which has also been deployed by many other departments, including marketing, sales, operations, product development, credit, and collections, for customer insights analysis.