If a business wants to attract the attention of the customers then you should make sure that you provide the best shopping experience.
People do not have a lot of time these days and they prefer to go to the stores where they can easily find the products they are looking for so make sure that you make the process easy and fun for them. Shopping should be a stress-free experience and the right merchandising plays an important role in enhancing the sales of a shop.
Here are some merchandising tips that are shopper-friendly and will help in enhancing the sales.
Providing space:
Stores that offer good-quality products always provide space for the customers to move around easily. There should be space between the fixtures and walls. The space between the aisles should also be wide enough for the clients to move around easily. Space always attracts the customers because people like to shop in an open and comfortable place instead of small places. Space will allow uninterrupted traffic flow.
Displaying merchandise at a perfect level:
The height of the products that you are displaying is also important. The customers should be able to see the products that you are displaying otherwise there is no point of showcasing the products. The shelving should be above the knee level and just above the eye level. It will allow the clients to see the products that are stored on the top shelf as well as the last shelf. The products will also be easily accessible. The upright display freezers used in food retail business are also of the ideal height and perfect for showcasing the food products.
Display what customers want:
While merchandising you should make sure that the front shelves are reserved for the products that the clients want not need. The customers will always know where they can find the products that they need. The products that they need should be displayed on the shelves at the back of the shop so that the clients will walk by all the shelves. In this, you will encourage impulse shopping and the sales of the business will increase significantly.
Use the lighting:
The lighting is an important factor of effective merchandising. There should be lighting on all aisles so that each and every shelf is clearly visible to the customers. People do not like to shop in a place which is dark. You should use special lighting for the new merchandise so that all the people entering the store are attracted towards the new merchandise. To attract the attention of the clients you should use the lighting carefully.
Keeping the appearance fresh:
The merchandising should always be fresh because the same products will cause the customers to lose interest which is not good for the business. Make sure that you keep on rotating the merchandise and replace the old ones with the new ones. It will keep the clients interested as they will always find new merchandise on the shelves.
These are some merchandising tips that can help you.
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