Developing an impact-focused strategy that is then infused into every aspect of the business during implementation increases both profits and impact.
In a recent blog post, Seth Godin wrote, “Get the strategy right and you’ll have an easier time with the tactics.”
I couldn’t agree more.
Impact-focused strategy sets you up for success at every level.
I’ve seen over and over again with my clients the benefits of developing an impact-focused strategy that is then infused in every aspect of the business during implementation.
When you’ve got a big Impact Purpose, it’s easy to get caught up in the excitement of making a contribution. So you skip past strategy and go right to tactics.
But then you’re left with a scattered approach, a hit-and-miss business that leaves you with far less impact that you could have, and time and money wasted.
It also leaves you with far less profit than you could have had, since impact-focused companies make 10-50 times more money.
What better reasons could you have for dedicating your energy to getting strategy right?
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
