Marketing and management think that better people on their side than on the competitor side is their biggest weapon. But Al Ries emphasis on the point of superiority of number in any battle of war or marketing Author is agree with Al Ries and describe how.
It’s easy enough to convince your own staff that better people will prevail, even against the odds. It’s what they want to hear. And surely in a marketing war quality is a factor as well as quantity.
It is, but superiority of force is such an overwhelming advantage that it overcomes most quality differences.
We have no doubt that the poorest team in the National Football League could consistently beat the best team in the NFL if it could field 12 men against the opposition’s 11.
In business, where the teams are much larger, your ability to amass a quality difference is much more difficult.
The clear-thinking marketing manager won’t confuse the pep talk at a sales rally with the reality of the marketing area. A good general never makes military strategy based on having better personnel. Nor should a marketing general. (“Our army,” said Wellington “is composed of the scum of the earth, the mere scum of the earth.”)Obviously you’d be in deep trouble inside your company if you used Wellington’s words to describe your own army. Tell your people how terrific they are, but don’t plan on winning the battle with superior personnel.
Count on winning the battle with a superior strategy. Yet many companies cling deeply to the better people strategy. They’re convinced they can recruit and hire substantially better training programs can help them keep their “people” edge.
Any student of statistics would laugh at this belief. Sure, it’s possible to put together a small cadre of superior people. But the larger the company, the more likely the average employee will be average.
And when it comes to the mega companies, the possibility of assembling an intellectually superior team becomes statistically almost zero.
At last count, IBM had 369,545 employees, a number which is growing rapidly. On a one-to-one basic, there may be more white shirts at IBM but not more gray matter.
IBM is winning the computer war the Eisenhower way. Where the competition has 2, IBM has 4. Where the competition has 4, IBM has 8.
Selecting the Ideal No-Bounce Sports Bra for Optimal Support
Choosing the right no-bounce sports bra is crucial for comfort and support during high-impact activities like running and jogging. A well-fitted sports bra not only enhances performance but also prevents long-term sagging and injury by reducing breast movement and protecting the Cooper's ligaments.
The Ultimate Guide to Comfortable Nursing Bras for Large Breasts
Finding the perfect nursing bra when you have a larger bust can be a challenge, but it's crucial for both comfort and support during breastfeeding. This guide will help you navigate the complexities of choosing the right nursing bra for large breasts, ensuring you get the comfort you need during this special time.
The Essential Guide to Plus Size Maternity Bras: What to Know and Where to Shop
Finding the right plus size maternity bra is crucial for comfort and support during pregnancy and nursing. As your body changes, so does your need for a bra that not only fits well but also provides the necessary support without compromising on comfort. This guide will help you understand the nuances of choosing the right maternity bra for plus-sized women, highlight some top brands, and provide practical tips for making the best purchase.
