The Golden Hour Is Critical to Your Success

According to the University Hospital in New Jersey, The Golden Hour is defined as the time period of one hour in which the lives of a majority of critically injured trauma patients can be saved if definitive surgical intervention is provided. The Golden Hour that I will be referring to is not as critical, although it may breath life into your business.

This Golden Hour refers to putting one hour aside each week. That's right, one solid hour. An hour when you are not going to answer your phone. An hour when you are not going to look at your e-mail. No texting, no browsing. I know, I know, after the shock of not having contact with the outside world for a full 60 minutes, you'll think you'll need the medical Golden Hour in order to survive. Guess what, you'll be fine.

The idea is that once you block out this time, use it to accomplish objectives. One is to market your business. Another is to help others market their businesses. Use this time to send out those note cards you've been meaning to send. Review your list of clients you haven't talked to lately, and create a plan of action that will reopen communications. Determine how you can get referrals for your referral partners. Once you get going, you'll be surprised how much comes to mind when you don't let distractions interrupt you.

You can block out the same time each week for the next 52 weeks. (That's the way I do it.) Or your can block out a different time each week, depending on your schedule. The time you block out isn't the important thing. The important thing is that you actually do it.

What do you mean this all sounds great but you can't find an hour to do this? If that's true, then you can't possibly take on another client. And if the latter is true, and you're not making the kind of profit you want, then there is much to be done on your business.

So block out that time and block out the distractions. Use your Golden Hour to build the profitable business you want to have.